In terms of shows, jewelry artists should avoid low-end shows where discount merchandise is being sold. For example, if the show has more of a "flea market" atmosphere, customers may arrive expecting a bargain. Bargain-hunters are not typically good customers of handcrafted jewelry makers, so make sure future shows you attend have historically attracted buyers who are interested in handmade, one-of-a-kind pieces and are willing to pay a higher price to have something unique and handmade. You might be surprised that many jewelry makers actually wind up selling more when they raise their prices. That's because higher prices often attract an audience willing to pay more for quality.
- Dr. David Weiman
Resources authored by Dr. Weiman: