I'm not sure if the budget you cited above is for one month or one year, and that makes a big difference. The best resource for marketing on a "shoestring" budget is Jay Conrad Levinson's now-classic book Guerilla Marketing.
Although there are many great marketing techniques that don't cost a thing, keeping a small budget may be a waste of money rather than a savings. Consumers rightly associate the quality of marketing materials with the quality of the jewelry represented by those materials. For example, if you print an invitation to a trunk show on thin paper and do it on your own printer instead of having it professionally printed, prospects touching that inexpensive paper and seeing that tell-tale "home-printed" ink quality may assume that the quality of your jewelry is low-budget too.
If you view marketing as an investment, instead of an expense, you may find your results improve as you invest more.
- Dr. David Weiman
Products sold by Fire Mountain Gems and Beads® are intended for experienced jewelry-makers and designer-artists; children 14 years of age or younger should use these products with adult direction.
Fire Mountain Gems and Beads, Inc. - One Fire Mountain Way, Grants Pass, OR USA
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