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Style Snapshot: The Next Big Thing--Costume Jewelry Craze

by Jamie Smedley, Marketing Content Development Group, Exclusively for Fire Mountain Gems and Beads®


With the cost of precious metals skyrocketing, consumers are gravitating toward jewelry without the hefty price tag, and costume jewelry is soaring in popularity.

Costume jewelry is finally taking its rightful place in the fashion world. The price point of costume jewelry, or fashion jewelry as it is known today, allows consumers to experiment with a multitude of looks without making a huge investment.

Using faux jewels is not a new concept. Queen Elizabeth covered everything from gowns to furnishings with thousands of glass pearls and glass diamonds, creating an embellishment craze in the royal courts. Coco Chanel turned faux costume jewelry into mainstream fashion during the 1920s with long ropes of faux pearls and large glass jeweled brooches and cuffs. She proved that wearing the real thing together with faux design elements could create a lavish, one-of-a-kind fashion statement.

A tightening economy and consumers' desires to capture the opulence of decades past is driving the resurgence of costume jewelry. For many retailers, one of the most appealing benefits of ready-to-wear fashion jewelry is the low cost of entry. Costume jewelry practically sells itself, making it a great choice for resellers. It is a guilt-free way for shoppers to tune-up their wardrobes.

In response to this rising trend, Fire Mountain Gems and Beads has recently added an Everyday Jewelry™ line that is priced for retail success and is sure to be a customer favorite. Everyday Jewelry is the perfect way to inexpensively broaden or supplement your jewelry selection with bold statement jewelry.

Use a ''bigger-and-bolder-is-better'' philosophy when it comes to costume jewelry designs. Select pieces with super-sized glass beads, metal trinkets and tangles of gold-and silver-plated chain in whimsical collars and waterfall styles. Costume jewelry brings character and dresses up any outfit with one-of-a-kind style.



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