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Utilizing Social Networking Sites for Your Small Business

Social networking has become a part of our world in the Digital Age, whether you want to accept it or not. Sites such as Facebook, Twitter and LinkedIn are all becoming prominent game players in not only your teenage daughter's world, but your industry as well.

Whether you are an experienced entrepreneur or you're interested in entering the field as a beading business owner for the first time, chances are you will need the Internet to succeed. The Internet can increase your exposure to potential clients and help your business grow in a short amount of time, according to Inc.com.

"When you've got 300 million people on Facebook, that's a huge business watering hole," Lon Safko, social media expert, told the news source. "The profile is like an index to your company."

Sites that allow businesses to have the capability to create a profile, such as Myspace and LinkedIn, offer entrepreneurs a unique opportunity to represent themselves to their clients and competitors. Because profiles can be customized, you can use these websites to boast your company's assets and capabilities as an industry leader.

There are a number of benefits that come with utilizing social networking websites, but in order to experience the positive you need to know how and why you're going to this source for your small business.
Utilizing Social Networking Sites for Your Small Business

First, consider the needs of your small business. Ask yourself how social networking can help you in the short-term and long-term alike. The goal of your profile should be to conduct business - not socialize and make jokes with friends. Maintaining a professional attitude in real life and online can help you build your reputation as an entrepreneur.

Once you have determined what your needs are for developing a small business profile, consider the ways that social networking can help you where you have room for improvement. If you need to hire more staff members, your profile may be the perfect way to reach out to potential employees. Your social networking presence may also be used to push new products or services to your followers and consumers.

Even though the opportunities to forge connections on social networking websites may seem endless, you have to remain focused as a small business owner to reach your goals, whether it's online or in reality. When utilizing your profile, try to keep your target audience in mind. Millions of people use Facebook, for instance, but it is not rational to attempt to connect with each of them to propel your business.

If your target market is middle-aged women, set your profile up to cater to this demographic. If it's teenage girls, go with a more contemporary look with your page to meet your goals. Staying focused on your objectives can increase your chances of success.

Once you have justified your reasons for creating a social networking profile for your small beading business, the next step is to determine how your page will operate on a regular basis. If you do not post routine updates, your followers will notice and may even feel inclined to stop tracking your page. Consider hiring a social networking manager if you don't think you can handle the responsibility. Interns are a good source of help for budding entrepreneurs who are low on cash.

Next, determine which websites you want to use for your small beading business needs. There are various types of social networking sites, some of which charge fees while others do not. Facebook and Myspace are examples of sites that can be utilized for free to promote a company. Although LinkedIn has free account options, a profile can be upgraded with additional features for a small fee.

Finally, make sure to use all of the features available to you. Most social networking websites give users the opportunity to post pictures and links to followers. These can be valuable tools to entrepreneurs in a number of ways. Small business owners can post pictures of new products or stream testimonials to build their reputation. Some websites, such as LinkedIn, also give users the opportunity to post slide shows which can be helpful to entrepreneurs attempting to launch a new item.

The New York Times recommends keeping your profile on a personal, yet professional level with your followers. For instance, instead of just posting generic press releases that can be found anywhere, make small announcements. Social networking sites are the perfect place to toss around new ideas and release information on small events.

Taking these tips into consideration can help you make the most of your entrepreneurial endeavor, whether you're experienced or new to the industry. You may even make a few new friends along the way, along with lasting relationships with loyal customers.


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