Social networking has turned into the wave of the future, and with more people using websites such as Facebook, LinkedIn and Twitter, it's becoming more important for entrepreneurs to be familiar with it. As a small beading business owner, you may initially ask yourself why you need to establish an online presence. However, the real question should actually be: why not?
|By spreading the word about your company on the Internet, you're exposing it to numerous clients you otherwise wouldn't have thought to be potential customers. It's no longer just tech-savvy teens who are using the internet--adults are teaching themselves how to do so too. For this reason, it's always important to think about what you could be cashing in on by moving onto the Internet, rather than whether it might be a wasted effort.
One of the most popular social networking websites to date is Facebook. This site, which was once dedicated to helping college students stay connected, has expanded well beyond its humble beginnings. Today, Facebook has become one of the largest platforms for businesses to branch out to potential clients and existing ones.
However, there is more to reaping the benefits of this website than just making an account. Inc.com says there are a few tips that small beading business owners can take into consideration to make the most of their Facebook page.
First, beading business owners need to know when to update their Facebook page, aside from deciding on what they want to post. Entrepreneur.com says that honing in on the key times that your target market uses the internet and website is crucial to making the most of your account.
Experts who have studied the ins and outs of Facebook say that users are most active on weekends and between 2 p.m. and 5 a.m. everyday. Although not many page administrators may be able to post during these times, it's important to consider this as a window of opportunity--literally. Focusing on this time frame can help boost the number of Likes, Shares and wall posts you receive on your Facebook.
Next, you'll need to have a general idea of what you want to post on a regular basis, rather than just creating an account and rambling on about whatever your thoughts are at the time. While page visitors don't mind hearing insight from a business owner, it's not necessarily what they're looking for.
First, make sure that everything you post has a reason. If you're constantly updating your account with information that is not particularly helpful to visitors, why should they come back? The best way to keep your page fresh is to at least post status updates throughout the day. Write about any changes to your beading business that customers may want to know, such as information on sales, discounts and new products.
Because you're technically in the jewelry industry, it might be best to try posting pictures on your Facebook as often as possible as well. Showcasing your new items in this manner will give consumers a reason to come to your storefront and see the products up close for themselves.
To make sure customers keep coming back to your Facebook, consider coming up with tactics that are solely dedicated to your account. For instance, offer special sales that can only be found through visiting your Facebook page. The more creative you get, the more return you'll receive for utilizing this social networking website.
Not everyone is up to speed about the ins and outs of social networking, and if you're one of these people, you're not alone. Don't be afraid to seek out a social marketing or web professional to help you break into this new sector of the small business industry. You may surprise yourself by being able to expand your client base and overall bottom line.
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