While this may just seem like a niche audience, it's important to look at the grand scheme of things. Why leave out this target market if you don't have to? There are numerous benefits to going green, including the opportunity to save cash, so there's no reason not to at least try it.
A report published in Inc.com recently found that as more companies continue to closely examine the advantages of being environmentally-friendly, and it's beginning to pay off. The study, which was conducted by the Society for Human Resource Management, discovered that going green may actually help sustain a company's bottom line.
"Forty-nine percent of businesses engaging in sustainable workplace or business practices reported their involvement in sustainability was very important in creating a positive employer brand that attracts top talent," the report stated, according to Inc.com. "In addition, 40 percent reported the involvement in sustainability was very important in improving employee retention and 33 percent indicated the involvement in sustainability was very important in developing the organization's leaders."
Although more benefits are being discovered everyday, many first-time entrepreneurs are still hesitant about diving into the green market. If you've never operated a beading business before, chances are you don't want to take a risk that could quickly sink your dream. However, going green doesn't have to require pouring an ample amount of money into your efforts. Entrepreneur.com says there are a few things you can do around the storefront and at home to make your beading business more sustainable.
1. Conserve energy. Whether you operate your business in your humble abode or you have a commercial space, it's important to save energy whenever you can not only to go green but save on your monthly expenses. Electricity and gas costs can quickly skyrocket if you continuously fail to do things such as switch off the lights or lower the thermostat.
If you want to make your beading business greener and lower your utility costs over time, it might be best to request an energy audit. By bringing in a professional, you can find out where energy is leaking from around your storefront or home office. This is typically around the windows and doors, but it is not limited to just entryways. By finding out where you're losing energy, you can lower your heating and cooling costs throughout the year.
"Professional engineers who are familiar with lighting, heating and cooling systems can optimize their energy consumption while not compromising productivity," Gary Fromer, the CEO of an energy management firm, told Entrepreneur.com.
2. Reuse resources. You've probably been told to do so since you were a kid: recycle, recycle, recycle. Now, there's no better time to do it as you launch your beading business and do your best to sustain your overall bottom line. There are a few ways that you can do so without making major changes to how your company operates on a daily basis.
First, make sure you're using the most of every sheet of paper. This means printing on both the back and the front of every piece rather than throwing away scraps. When a sheet is completely used, make sure it's placed in a recycling bin. You can also invest in soy-based ink for a greener way to print on a regular basis.
Next, reuse office supplies to avoid having to spend more money on these resources in the future. Save folders, binders and envelopes for other business purposes. Finally, make sure your employees are on board. If everyone is putting in 100 percent effort, you can make recycling a mainstay in your company.
3. Do as much as you can virtually. This can also tie into recycling and reusing when you think about how often you waste paper on printed-out emails and memos. Your computer can be your best friend when it comes to going green. Don't print out invoices or emails unless absolutely necessary.
There are also a number of computer programs that can help you stay organized without the need of items such as a day planner or a binder full of tabs. Look for these programs, such as Microsoft Excel, to make your job a little easier and greener. In the end, you'll be happier with the results when you see how it can benefit your overall bottom line.
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