|This all boils down to one fact: it's nearly impossible to plan ahead when it comes to marketing. Because there are numerous factors that you can't predict, it isn't worth worrying yourself with what lies ahead for your small business in this realm. However, this doesn't mean you can't make changes to your tactics here in the present to increase the success of your company tomorrow.|
Don't just update your small beading website--think beyond your online storefront. Turn to social networking websites, such as Twitter, Foursquare and Facebook to gain interest from consumers in a short amount of time. Word travels quickly over the internet, making it one of the most efficient channels of communication for those looking to market a new good or service.
Another way to get your mini marketing plan off to a good start is to contact your loyal customers. This may constitute people who have helped you with customer referrals in the past or those who continuously go back to your small beading business for all of their jewelry needs.
This doesn't have to be an uncomfortable, pushy process--just pick up the phone, give a client a ring and let them know about your new products and services. Make sure you're letting them know that you have their best interests in mind and you just want to give them valuable information for their shopping needs.
On that note, it's not a bad idea to turn to your email list in order to jump start your mini marketing campaign. If you have a list of people who have subscribed to your beading business via email, chances are they're interested in learning more about new products, discounts and special offers. Why not take this opportunity to clue them into your recent changes?
Prior to launching any sort of marketing campaign, Entrepreneur.com says it's important to conduct an ample amount of research to make sure that your efforts don't fall flat. There's nothing worse than devising a detailed plan, only to have it fail due to a lack of preparation.
"Failure to do market research before you begin a business venture or during its operation is like driving a car from Texas to New York without a map or street signs," William Bill of the Wealth Design Group told Entrepreneur.com. "You have know which direction to travel and how fast to go."
Research typically breaks down into two categories: primary and secondary. Your primary research will likely involve launching questionnaires and surveys, as well as conducting one-on-one interviews with actual clients. This will help you get a better idea of what your small beading business is good at as well as where you have room for improvement.
Secondary research will consist of analyzing studies and information that has already been conducted by other professionals in the industry. This may be easier than primary research, but it's important to avoid focusing on just one category in order to receive the even results you need to properly launch your mini marketing campaign.
Finally, do your best to conduct research with unbiased results. This means talking to consumers that you may not know, rather than just relying on the testimonies of your loyal friends and patrons. By taking the proper steps to prepare your new marketing campaign, you can potentially increase the success of launching a new product or service.
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