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Design Idea A97Z Necklace
by Brett Wilder, Marketing Content Development Group, Exclusively for Fire Mountain Gems and Beads®

The look is long and carefree. The focus is eye-catching and unmistakable. The pendant necklace jewelry trend is made up of a large focal on a delicate chain--a design quite simple in its construction while nearly limitless in its options. And your customers will love its beauty, ease and flexibility.

Pendant necklaces featuring waist-length chains have been spotted on preview runways, often worn with one or more prominent focals in a look that infuses ensembles with a breezy, casual air. Shorter chains, highly complementary to tailored traditional outfits, are also making the rounds in fashion circles. What both lengths have in common is the simple, stripped-down structure: chain and focal.

The chain clearly plays a major role in this design, and perhaps you'll discover inspiration in a distinct link pattern or precious metal. With extensive options including gold or sterling silver, gunmetal and antiqued-copper finishes and styles including Figaro, cable, snake, rolo, Venetian and more, you have the freedom to really home in on a chain that expresses your design vision.


A drop, focal or pendant that catches your eye is certain to attract looks from shoppers, too. If sparkle and color is what you're after, new Almost Instant Jewelry® pendant settings let you create quick custom focals featuring Swarovski round fancy stones. Or use a large metallic rondelle bead as a focal to achieve a totally different look.

This versatility is a big part of this design's appeal: it's so easy to start, and its completion is so quick and satisfying that you can create pendant necklaces to accessorize everything in your customers' wardrobes.

Needless to say, with so many avenues and so simple a design you may find yourself up to your neck in swinging pendant necklaces! Well, that's the point, isn't it? Get down to business and get designing, there's no such thing as too much stock of a stylish, swift seller.

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