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by Dan Day, Marketing Content Development Group, Exclusively for Fire Mountain Gems and Beads®

Why Are Your Ads Following Me?
While you've been searching and shopping the web on your computer you may have noticed Fire Mountain Gems and Beads ads unexpectedly appearing in your web browser. Nothing sinister going on here, you are just experiencing something called "remarketing."

What is remarketing?
Remarketing (also known as retargeting) is a way for online companies such as Fire Mountain Gems and Beads to remind you of something you may already want with ads that show items you viewed on our website. The goal is to make the ads you see more relevant and useful to you. It's like having a personal shopper from a store who knows what your interests are and reminds you of products that you asked about, examined firsthand, and maybe tried out or tried on--that's in person remarketing. Who wouldn't appreciate shopping help like that?
Fire Mountain Gems and Beads

Fire Mountain Gems and Beads Ad How does remarketing work?
Fire Mountain Gems uses Google and another web company called Criteo that specializes in remarketing. Pages that contain products or categories we wish to promote contain a special code. When you view those products or categories, your web browser receives a "cookie" that allows remarketing ads to be displayed in your browser by the third party company. You will see these ads when you are viewing other websites, checking your email, looking at Facebook or watching a YouTube video.

Privacy
While some customers appreciate receiving the ads and find them helpful, other customers may consider remarketing ads intrusive or have privacy concerns. Although we don't get information about individual customers who receive these ads, we certainly understand and respect your right to decide whether to receive them.
Opt Out
You can opt out of receiving Google remarketing ads from us by going to www.google.com/ads/preferences and clicking the Opt Out link under Ad Settings. This will prevent information from being stored in a cookie about the sites you have visited. And that means remarketing ads from Google about Fire Mountain Gems won't show up on your web browser. You can also opt out viewing retargeting ads from Criteo. You can either click on the blue arrow on the upper right portion of the ad or use this link.


On this page you can find the link to temporarily disable Fire Mountain Gems and Beads ads. You may still receive remarketing ads from other merchants working with Criteo. On that same webpage is a link to completely disable Criteo's remarketing service.

Helping Customers
Because we like to keep you happy, please let us know if you need any assistance with opting out of remarketing ads. We sincerely believe that showing ads based on viewing our webpages will help your shopping experience. After all, we're reminding you about the products and services that you are already interested in.


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