No More ''Seasonal Colors''

Design Idea D220 Necklace and Earring
by Barbara van Look, Marketing Content Development Group, Exclusively for Fire Mountain Gems and Beads®

Pastels are for spring, neons for summer, earthtones for autumn and, of course, jeweltones are what winter is for.

Not any more.

The Way They Were

Time was you packed away your clothes and accessories each season and purchased items in the new season's color palette, usually based around some thematic holiday. Pastels were for Easter, so women got pastels in spring. Summer was for vacation, so bright jungle colors for the sun and surf. Autumn ushered in earthtones and Thanksgiving colors like oranges, burnt sienna and maple leaf red. Winter--when it wasn't Christmas reds and greens--was intense jeweltones and that old reliable: classic black.

Your jewelry and accessories changed with the seasons, too. A cute enameled charm bracelet for spring, a knotted hemp and polymer clay necklace for summer, leather for autumn and the hefty metallic jewelry for winter. At season's end, it got shoved into the back of the jewelry box to make room for the next batch.

Things have changed.

Winter Spring Summer Autumn

The Way We Are

Now, wardrobes are smaller and more cohesive and consumers expect to be able to wear most of their items year-around. Shoes, accessories and jewelry--especially for the business person--are carrying greater loads, serving as workplace attire as well as being used for after-hours socializing.

Aside from a few holiday-specific items--like the ever-popular Swarovski Christmas tree earrings--jewelry and other accessories are being worn day in and day out. There is no "seasonal color" that your customers have to wear when the calendar changes.

Now, it's about the colors which suit them best as individuals--not as calendar girls.

The New "Seasonal Colors"

Here are four color trends that are bucking the old system, growing in popularity with every turn of the seasons:
Pastel Beads and Components Pastels in Winter
Forget basic black and Christmas red.

Pastels are a huge trend for winter--especially faceted beads or components featuring an Aurora Borealis (AB) finish. All that color, plus the icy sparkle? Perfect for any cold-weather style your customers want to wear.

If your customers will give up their LBDs (Little Black Dresses) only when you pry them from their cold, stiff fingers ...? Never fear. Pastels look incredible on black, whether it's a multi-strand necklace on a black turtleneck or a pastel bracelet over a long-sleeved shirt.

Orange is the New Spring
Pumpkin orange for autumn, maybe a tropical shade for deep summer ... but orange in spring? Oh, yes!

One of the things we learned from Tangerine Tango PANTONE's 2012 delectably orange Color of the Year, was that orange wasn't just for autumn anymore. A great way to liven up a wardrobe that's just a little tired of snow and orange is warming, electric and just plain cheerful.
Tangerine Tango Beads and Components

Gemstone Beads and Components The Jewels of Summer
No, you don't have to give up your ruby reds, emerald greens or sapphire blues until winter. Beautiful gemstone colors--especially in actual gemstone--are ideal for anyone with the dramatic coloring to pull them off. Other rich gemstone colors include ruby reds, amethyst, carnelian and more.

So, brunettes like Anne Hathaway can wear ruby or garnet, spinel shades anytime, while gingers like Catherine Tate look stunning in emerald or tsavorite greens and sapphire blues.

Neon for Fall
Hot pink, lime green, electric blue--neon doesn't need to get put away with the flip-flops and sunscreen. Neon for autumn isn't restricted to hunter orange or warning sign yellow, oh no.

Customers who can wear neon can wear it any day of the year. What better way to celebrate wearing your hair down than long earrings? And just like pastels, neons look fabulous against cool-weather fashion favorites basic black.

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Neon Beads and Components
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