A customer of mine told me that a competitor was bad-mouthing my business. We're in a small town, and I know the competitor. What should I do?
From a marketing perspective, when two people or companies are engaged in a competitive ''war,'' they both lose. Going back and forth wastes resources, and if it's done through advertising or public relations, customers can become confused about who's saying what and why. The best way to handle your competitor's bad-mouthing is to ignore it completely. The fact that your customer told you about it probably means that she cares about you (assuming that she's not doing it to stir the pot) and has a good relationship with you. Maintaining relationships like that are the key to successful sales over the long term.
- Dr. David Weiman
Dr. David Weiman is a respected expert in the field of marketing and selling handcrafted jewelry and a well-read contributor to Fire Mountain Gems and Beads "Ask the Experts". He is the author of Introduction to Marketing and Selling Jewelry, The Jewelry Selling Answer Book and The 5 Keys to Selling Handcrafted Jewelry. A free newsletter on selling handmade jewelry is available at his website: www.marketingjewelry.com.