My work will be sold in a gallery, but I won't be there to sell it. I'd like to include some information that prospective buyers can read... what's the best way to do that?
Use a "story card." A story card is a small card, approximately the size of a business card, that contains informative copy about you, your jewelry, what types of components you use and what inspires you. Some people use both sides of the card, others make a small folder that elegantly tells their story. Use paper stock and a design that matches your jewelry in terms of quality and style. Attach a card to each piece of jewelry using colored thread or nice ribbon. You would be surprised at how much information will fit on a small card and it's an excellent "silent salesperson" when you can't be there!
- Dr. David Weiman
Dr. David Weiman is a respected expert in the field of marketing and selling handcrafted jewelry and a well-read contributor to Fire Mountain Gems and Beads "Ask the Experts". He is the author of Introduction to Marketing and Selling Jewelry, The Jewelry Selling Answer Book and The 5 Keys to Selling Handcrafted Jewelry. A free newsletter on selling handmade jewelry is available at his website: www.marketingjewelry.com.