Topics: Business/Licensed Logos

Q.
If I buy a licensed college or pro team charm and use it in a jewelry design, do I have the right to resell it?
- Sarah
A.
Yes, if you purchased the charm from Fire Mountain Gems and Beads you may resell it. As I'm sure you're aware, those are highly valuable logos on those charms. The pro team charms are licensed to sellers such as Fire Mountain Gems and Beads, and the license goes with the charms when they are sold. If you purchased pro team charms elsewhere, Fire Mountain Gems and Beads cannot be held responsible if a legal issue arises over the licensing of the charms. Contact the teams directly to learn how they license those images. Chances are slim they will grant the license to use or reproduce those images to an individual jewelry artist, but you can learn more about the process by contacting them directly. - Dr. David Weiman

Dr. David Weiman is a respected expert in the field of marketing and selling handcrafted jewelry and a well-read contributor to Fire Mountain Gems and Beads "Ask the Experts". He is the author of Introduction to Marketing and Selling Jewelry, The Jewelry Selling Answer Book and The 5 Keys to Selling Handcrafted Jewelry. A free newsletter on selling handmade jewelry is available at his website: www.marketingjewelry.com.

Note: Fire Mountain Gems and Beads purchases charms and logoed designs through authorized dealers and is approved to resell these items to their customers. These items can be used in your personal designs or in designs you sell as long as you do not list these as official team logoed items.

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