Business and Marketing Ask the Experts

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Topics: Finished Jewelry, Selling

Q.
I'd like to know if it would be practical to promote/sell pieces on more than one website--I suppose I'd also have to split the pieces between sites instead of showing them all on all sites--yes?
- Janet
A.
The benefit of selling your jewelry on established websites is their marketing power. They are able to draw more customers and prospects to their site. Also, there's a sense of trust the buyer immediately has because the site is well-known. Selling on more than one site can work to your advantage giving you more exposure to prospective customers. Once you start selling and know what sells well, increase your inventory on these components and then duplicate your best selling designs across all of the sites you are using. Sites to investigate include: Etsy, Artfire and Artful Home--there are others, these are just the most widely known at this writing. For more information, see related questions and answers listed below by Dr. David Weiman, a respected expert in the field of marketing and selling handcrafted jewelry and a well-read contributor to Fire Mountain Gems and Beads "Ask the Experts." He is the author of Introduction to Marketing and Selling Jewelry, The Jewelry Selling Answer Book and The 5 Keys to Selling Handcrafted Jewelry. A free newsletter on selling handmade jewelry is available at his website: www.marketingjewelry.com.

- Michelle Wood, Jewelry-Making Expert

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