Sandra Sereda

Sandra Sereda

Fire Mountain Gems and Beads' Jewelry-Making Contest 2010 featuring Crystal


Meet the Designer-Artist

Where do you live?
Chicago, Illinois

Describe your artistic style.
Free, I just lay it out on my bead board and go from there and behold, a new creation!

What inspires you as a designer-artist?
God, nature, beading books and magazines. My main inspiration as an artist comes from God. It's a gift which he has given me.

What materials do you most enjoy working with?
I enjoy working with natural gemstones, creating earrings, bracelets and necklaces. I like the variety of colors and the natural element it brings to my pieces. I can appreciate the uniqueness because no two stones are alike, just like my jewelry.

What is the name of the piece you submitted with your success story?
Salmon Swimming Up Stream Necklace

What inspired this design?
About a year ago I purchased the two salmon beads (salmon colored with mother-of-pearl inlay). I just loved the color and the shape and knew I needed to make something with them.

How did it come together?
The salmon pieces were my focal points and everything just emerged from there. The sterling silver fish clasp is my absolute favorite. Since it was called Salmon Swimming Upstream I of course needed fish which were added with the crystals.

Share Your Background

When and how did you begin making jewelry/beading?
I used to do beading many years ago and stopped because of budget crunches. Beading Beauties is actually two people, my sister and I. Janet is the business end and I am the artistic side. We began the company for many reasons, one to create works of art with beads. Two, to supplement our income. Janet has a full-time job and I am working two part time jobs. I like to make stretchy bracelets and Janet would always wear them to work and someone said why don't you make jewelry. That was the beginning of Beading Beauties.

Who introduced you to beading?
No one.

Do you have an artistic background?
I don't consider myself artistic. I just enjoy making jewelry. I like sorting through my bead stash (at last count I believe I have 25 boxes) and making something.

How did you discover Fire Mountain Gems and BeadsĀ®?
When I started beading again, I bought Stringing magazine and there was a Fire Mountain Gems advertisement on the back and I went on their website and I fell in love.

What other hobbies do you have?
Reading is my first love and I sometimes dabble in a little knitting.

Beading Success

What role does jewelry-making play in your life?
Right now it is a part-time career, hoping to become a full-time one. I think of nothing else, I am always looking for new designs. I work in retail and I am always looking at clothes and jewelry for color themes.

If you used jewelry-making as a way to bring in income, how are you selling yourself and your jewelry?
We have a website but we do not sell on it yet ( That's a future goal, we even talked about opening a bead store because there are not any located near our home.

Do you participate in any charity fundraisers?
Nothing right now. But I would like to make a square for Bead it Forward, a wonderful and much needed cause.

Any advice for aspiring jewelry-artists?
Be open--creativity is all around you, in nature, in your heart, everywhere.