The Frugality Trend: Many Looks for Less with Jewelry
As the frugality and ''less is more'' trend continues, consumers are stretching their fashion dollars with jewelry and accessories, turning one look into many for less and getting extended mileage and wear on existing items in their closet. Coined as the ''new normal,'' and touted as ''it's hip to be spare,'' this adds up to great news for jewelry sellers!
This concept is a helpful sales tool in showing customers the different looks they can create, just by changing up their jewelry styles (no new clothing required!). For example, take the time to compare the cost of purchasing a new head-to-toe outfit versus the cost of adding another jewelry piece to their fashion wardrobe. It is commonly believed that men can appear to have a new suit simply by changing their tie, so apply this same philosophy to women by changing their jewelry.
Whether you sell handcrafted jewelry, fashion jewelry or a combination of the two, here are some ideas for helping customers create multiple looks for less (and sell more jewelry!).
Brighten it Up! Jewelry is a great way to add color to any fashion wardrobe. It allows consumers to keep up with color trends, without having to invest in new clothing each season. And unlike clothing, the colors won't fade in the wash and there's no dry cleaning required!
Go to Great Lengths. Create multiple looks by varying necklace lengths (and widths) and make many lasting impressions with the same outfit. For example, add a multi-strand necklace for ''date night,'' a longer chain necklace for a casual weekend and a single-strand necklace for the workplace--three different looks, all with one outfit. An added bonus: jewelry is one-size fits all! Encourage customers to share with friends and family to get even more mileage out of a jewelry piece.
Here's a look at how Lyndell is able to create three different looks for less, just by changing her jewelry:
Mix and Match for More. No rules apply when using jewelry to freshen up a look. Create a new look by mixing metals or encouraging customers to mix new pieces with pieces they may already have in their jewelry wardrobe.
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