The Power of Color in Jewelry: What Color Messages are You Sending?

Design Idea A8JM Necklace
by Susanne Kathol, Exclusively for Fire Mountain Gems and Beads®

Have you ever thought about how your favorite color makes you feel? Why you've selected particular colors for a given design? Or considered how potential customers may react to colors in your designs?

Color is one of the most fulfilling elements in our lives and can attract attention and/or change our moods. Colors can create physical and emotional reactions, acting on both the body and mind. Scientists have found that actual physiological changes take place in human beings when they are exposed to certain colors. Colors can stimulate, excite, depress, tranquilize, increase appetite and create a feeling of warmth or coolness.

Here's a simple guide to common colors, the personality traits they represent and the types of first-impression, psychological emotion they may invoke. You'll find product suggestions to easily incorporate these colors into designs.

Cool Colors

Cool colors tend to have a calming effect.

Blue - Peace, Calmness and Loyalty

Design with:

Crystal Passions®

Aquamarine Crystal Passions® Beads and Components Aquamarine Bermuda Blue Crystal Passions® Beads and Components Bermuda Blue Blue Shade Crystal Passions® Beads and Components Blue Shade Blue Zircon Crystal Passions® Beads and Components Blue Zircon
Crystal Passions® Capri Blue Beads and Components Capri Blue Denim Blue Crystal Passions® Beads and Components Denim Blue Iridescent Dark Blue Crystal Passions® Beads and Components Iridescent Dark Blue Dreamy Blue Crystal Passions® Beads and Components Dreamy Blue
Iridescent Light Blue Crystal Passions® Beads and Components Iridescent Light Blue Light Azore Crystal Passions® Beads and Components Light Azore Light Blue Crystal Passions® Pearls Light Blue Light Sapphire Crystal Passions® Beads and Components Light Sapphire
Majestic Blue Majestic Blue Montanta Crystal Passions® Beads and Components Montana Ocean DeLite Ocean DeLite Pacific Opal Pacific Opal
Royal Blue DeLite Royal Blue DeLite Sapphire Crystal Passions® Beads and Components Sapphire Tahitian Crystal Passions® Pearls Tahitian Ultra Blue AB Ultra Blue AB

Gemstones

Blue Agate Gemstone Beads and Components Blue Agate Amazonite Gemstone Beads and Components Amazonite Apatite Gemstone Beads and Components Apatite Angelite Gemstone Beads and Components Angelite
Aquamarine Gemstone Beads and Components Aquamarine Blue Aventurine Gemstone Beads and Components Blue Aventurine Blue Chalcedony Gemstone Beads and Components Chalcedony Turquoise Blue Magnesite Gemstone Beads and Components Turquoise Blue Magnesite
Chrysocolla Gemstone Beads and Components Chrysocolla Blue Coral Beads and Components Blue Coral Dumortierite Gemstone Beads and Components Dumortierite Blue Goldstone Gemstone Beads and Components Blue Goldstone
Iolite Gemstone Beads and Components Iolite Blue Lace Agate Gemstone Beads and Components Blue Lace Agate Lapis Howlite Gemstone Beads and Components Lapis Howlite Lapis Lazuli Gemstone Beads and Components Lapis Lazuli
Larimar Gemstone Beads and Components Larimar Blue Malaysia Jade Gemstone Beads and Components Blue Malaysia Jade Sapphire Gemstone Beads and Components Sapphire Blue Sky Jasper Gemstone Beads and Components Blue Sky Jasper
Sodalite Gemstone Beads and Components Sodalite Blue Tigereye Gemstone Beads Blue Tigereye

The Power of Color in Jewelry: What Color Messages are You Sending?


Green - Nature, Health and Healing

Design with:

Crystal Passions®

Chrysolite Opal Crystal Passions® Beads and Components Chrysolite Opal Eden Green Crystal Passions Beads and Components Eden Green Emerald Crystal Passions® Beads and Components Emerald Erinite Crystal Passions® Beads and Components Erinite
Crystal Passions® Iridescent Green Iridescent Green Pearl Crystal Passions Laguna DeLite Laguna DeLite Pacific Opal Crystal Passions® Beads and Components Pacific Opal Peridot Crystal Passions® Beads and Components Peridot
Scarabaeus Green Crystal Passions Scarabaeus Green Silky Sage DeLite Crystal Passions Silky Sage DeLite Ultra Green AB Crystal Passions Ultra Green AB

Gemstones

Green Agate Gemstone Beads and Components Green Agate Green Crysoprase Gemstone Beads and Components Green Chrysoprase Green Aventurine Gemstone Beads and Components Green Aventurine Emerald Green Aventurine Gemstone Beads Emerald Green Aventurine
Variscite Beads Variscite Green Chrysocolla Gemstone Beads and Components Green Chrysocolla Emerald Gemstone Beads and Components Emerald Green Jade Gemstone Beads and Components Green Jade
Green Line Jasper Gemstone Beads Green Line Jasper Malachite Gemstone Beads and Components Malachite Green Marble Gemstone Beads and Components Green Marble Green Onyx Gemstone Beads and Components Green Onyx
Peridot Gemstone Beads and Components Peridot Green Serpentine Gemstone Beads and Components Green Serpentine Green Quartz Gemstone Beads and Components Green Quartz Green Tourmaline Gemstone Beads and Components Green Tourmaline

The Power of Color in Jewelry: What Color Messages are You Sending?


Warm Colors

Warm colors convey emotions.

Red - All Things Intense and Passionate

Design with:

Crystal Passions®

Bordeaux Crystal Passions® Pearls Bordeaux Burgundy Crystal Passions Pearls Burgundy Iridescent Red Crystal Passions Iridescent Red Light Siam Crystal Passions® Beads and Components Light Siam
Crystal Passions Rouge Pearls Rouge Crystal Passions Royal Red DeLite Royal Red DeLite Ruby Crystal Passions® Beads and Components Ruby Crystal Passions Scarlet Beads and Components Scarlet
Siam Crystal Passions® Beads and Components Siam

Gemstones

Red Agate Gemstone Beads and Components Red Agate Red Aventurine Gemstone Beads and Components Red Aventurine Red Cinnabar Beads Cinnabar Red Coral Beads and Components Red Coral
Red Garnet Gemstone Beads and Components Red Garnet Red Howlite Gemstone Beads and Components Red Howlite Red Jasper Gemstone Beads and Components Red Jasper Red Malachite Gemstone Beads and Components Red Malachite
Red Marble Gemstone Beads and Components Red Marble Red Ruby Gemstone Beads Ruby Red Tigereye Gemstone Beads and Components Red Tigereye

The Power of Color in Jewelry: What Color Messages are You Sending?

Pink - Love, Sweetness and Romance

Design with:

Crystal Passions®

Antique Pink Crystal Passions® Beads and Components Antique Pink Blush Rose Crystal Passions Beads and Components Blush Rose Dusty Pink DeLite Crystal Passions Embellishments Dusty Pink DeLite Fuchsia Crystal Passions® Beads and Components Fuchsia
Dreamy Rose Crystal Passions Pearls Dreamy Rose Light Rose Crystal Passions Beads and Components Light Rose Lotus Pink DeLite Crystal Passions Embellishments Lotus Pink DeLite Mulberry Pink Crystal Passions Pearls Mulberry Pink
Padparadscha Crystal Passions® Beads and Components Padparadscha Powder Rose Crystal Passions® Pearls Powder Rose Rosaline Crystal Passions® Pearls Rosaline Rose Crystal Passions® Beads and Components Rose
Rose Peach Crystal Passions® Beads and Components Rose Peach Rose Water Opal Crystal Passions® Beads and Components Rose Water Opal Silk Crystal Passions® Beads and Components Silk Ultra Pink AB Crystal Passions® Embellishments Ultra Pink AB
Vintage Rose Crystal Passions® Beads and Components Vintage Rose

Gemstones

Pink Colored Agate Gemstone Beads and Components Pink Agate Pink Coral Beads and Components Pink Coral Fuchsia Crazy Lace Agate Gemstone Beads and Components Fuchsia Crazy Lace Agate Fuchsia Malaysia Jade Gemstone Beads and Components Fuchsia Malaysia Jade
Pink Marble Gemstone Beads and Components Pink Marble Morganite Gemstone Beads and Components Morganite Rhodochrosite Gemstone Beads Rhodochrosite Rhodonite Gemstone Beads Rhodonite
Rose Quartz Gemstone Beads and Components Rose Quartz Pink Topaz Gemstone Beads and Components Pink Topaz Pink Tourmaline Gemstone Beads and Components Pink Tourmaline Pink Opal Gemstone Beads and Components Pink Opal

The Power of Color in Jewelry: What Color Messages are You Sending?

Yellow - Curiosity, Playfulness and Good Cheer

Design with:

Crystal Passions®

Jonquil Crystal Passions Beads and Components Jonquil Light Amber Crystal Passions Beads and Components Light Amber Light Topaz Crystal Passions Beads and Components Light Topaz Metallic Sunshine Crystal Passions Beads and Components Metallic Sunshine
Topaz Crystal Passions Beads and Components Topaz Yellow Opal Crystal Passions® Beads Yellow Opal

Gemstones

Yellow Colored Agate Gemstone Beads and Components Yellow Agate Yellow Calcite Gemstone Beads and Components Yellow Calcite Citrine Gemstone Beads and Components Citrine Yellow Jade Gemstone Beads and Components Yellow Jade
Yellow Quartz Gemstone Beads and Components Yellow Quartz Yellow Turquoise Gemstone Beads and Components Yellow Turquoise

The Power of Color in Jewelry: What Color Messages are You Sending?

Orange - Comfort, Creativity and Joy

Design with:

Crystal Passions®

Chili Pepper Crystal Passions® Beads and Components Chili Pepper Fireopal Crystal Passions® Beads and Components Fireopal Golden Topaz Crystal Passions Beads and Components Golden Topaz Light Peach Crystal Passions Beads Light Peach
Orange Glow DeLite Crystal Passions Chatons Orange Glow DeLite Peach Crystal Passions Pearls Peach Smoked Amber Crystal Passions Beads and Components Smoked Amber Summer Blush Crystal Passions Beads and Components Summer Blush
Topaz Crystal Passions® Beads and Components Topaz Ultra Orange AB Crystal Passions Embellishments Ultra Orange AB

Gemstones

Amber Gemstone Beads and Components Amber Aragonite Gemstone Beads and Components Aragonite Carnelian Gemstone Beads and Components Carnelian Peach Moonstone Gemstone Beads and Components Peach Moonstone
Sunstone Gemstone Beads and Components Sunstone

The Power of Color in Jewelry: What Color Messages are You Sending?

Gold - Richness, Extravagance and Tradition

Design with:

Crystal Passions®

Bright Gold Crystal Passions® Pearls Bright Gold Rose Gold Crystal Passions® Beads and Components Crystal Rose Gold Gold Crystal Passions® Pearls Gold Golden Shadow Crystal Passions® Beads and Components Golden Shadow
Light Colorado Topaz Crystal Passions® Beads Light Colorado Topaz Crystal Passions® Light Gold Pearls Light Gold Metallic Light Gold Crystal Passions® Beads and Components Metallic Light Gold Rose Gold Crystal Passions® Pearls Rose Gold Pearls
Vintage Gold Crystal Passions® Pearls Vintage Gold

Gemstones

Amber Gemstone Beads and Components Amber Gold Pyrite Gemstone Beads and Components Pyrite Golden Agate Gemstone Beads and Components Golden Agate Aragonite Gemstone Beads and Components Aragonite
Citrine Gemstone Beads and Components Citrine

The Power of Color in Jewelry: What Color Messages are You Sending?


Mixed Warm and Cool Colors

Colors with attributes from both the warm and cool colors can calm and excite.

Purple - Royalty, Luxury and Fantasy

Design with:

Crystal Passions®

Amethyst Crystal Passions® Beads and Components Amethyst Burgundy Crystal Passions® Pearls Burgundy Cyclamen Opal Crystal Passions® Beads and Components Cyclamen Opal Elderberry Crystal Passions Pearls Elderberry
Iridescent Purple Crystal Passions Pearls Iridescent Purple Iris Crystal Passions Beads and Components Iris Crystal Passions® Lavender Pearls Lavender Lavender DeLite Crystal Passions Chatons Lavender DeLite
Light Amethyst Crystal Passions Beads and Components Light Amethyst Mauve Crystal Passions® Pearls Mauve Purple Haze Crystal Passions Beads and Components Purple Haze Tanzanite Crystal Passions® Beads and Components Tanzanite
Ultra Purple AB Crystal Passions Embellishments Ultra Purple AB Violet Crystal Passions® Beads and Components Violet

Gemstones

Amethyst Gemstone Beads and Components Amethyst Ametrine Gemstone Beads and Components Ametrine Charoite Gemstone Beads and Components Charoite Iolite Gemstone Beads and Components Iolite
Lavender Fluorite Gemstone Beads and Components Lavender Fluorite Tanzanite Gemstone Beads and Components Tanzanite

The Power of Color in Jewelry: What Color Messages are You Sending?

Turquoise - Feminine, Lively and Sophisticated

Design with:

Crystal Passions®

Blue Zircon Crystal Passions® Beads and Components Blue Zircon Light Turquoise Crystal Passions® Beads and Components Light Turquoise Pacific Opal Crystal Passions® Beads and Components Pacific Opal
Gemstones

Chrysocolla Gemstone Beads and Components Chrysocolla Turquoise Blue Magnesite Gemstone Beads and Components Turquoise Blue Magnesite Turquoise Howlite Gemstone Beads and Components Turquoise Howlite

The Power of Color in Jewelry: What Color Messages are You Sending?


Neutral Colors

Neutral colors help to put the focus on other colors or serve to tone down colors that might otherwise be overpowering on their own.

White - Purity, Cleanliness and Idealism

Design with:

Crystal Passions®

Cream Crystal Passions® Pearls Cream Moonlight Crystal Passions® Beads and Components Moonlight Pearlescent White Crystal Passions Pearls Pearlescent White Ultra White AB Crystal Passions Chatons Ultra White AB
White Crystal Passions® Pearls White White Opal Crystal Passions® Beads and Components White Opal

Gemstones

White Agate Gemstone Beads and Components White Agate White Coral Beads and Components White Coral White Howlite Gemstone Beads and Components White Howlite White Marble Gemstone Beads and Components White Marble
White Moonstone Gemstone Beads and Components White Moonstone White Quartz Gemstone Beads and Components White Quartz White Riverstone Gemstone Beads and Components White Riverstone White Cultured Freshwater Pearls Pearls

The Power of Color in Jewelry: What Color Messages are You Sending?

Brown - Tribal, Primitive and Down to Earth

Design with:

Crystal Passions®

Bronze Crystal Passions® Pearls Bronze Light Colorado Topaz Crystal Passions® Beads and Components Colorado Topaz Crystal Copper Crystal Passions® Beads and Components Copper Light Silk Crystal Passions Beads Light Silk
Mahogany Crystal Passions Beads and Components Mahogany Powder Almond Crystal Passions Pearls Powder Almond Velvet Brown Crystal Passions Pearls Velvet Brown

Gemstones

Bronzite Gemstone Beads and Components Bronzite Brown Goldstone Gemstone Beads and Components Brown Goldstone Brown Marble Gemstone Beads and Components Brown Marble Brown Tigereye Gemstone Beads and Components Brown Tigereye
Crysanthemum Stone Gemstone Beads and Components Chrysanthemum Stone Landscape Stone Gemstone Beads and Components Landscape Stone Petrified Wood Beads and Components Petrified Wood Tiger Iron Gemstone Beads and Components Tiger Iron

The Power of Color in Jewelry: What Color Messages are You Sending?

Silver - Sleek, Glamorous and Rich

Design with:

Crystal Passions®

Comet Argent Light Crystal Passions® Beads and Components Comet Argent Light (CAL) Light Chrome Crystal Passions® Beads and Components Light Chrome Light Chrome 2X Crystal Passions Beads Light Chrome 2X Paradise Shine Crystal Passions® Beads and Components Paradise Shine
Silver Night Crystal Passions Beads and Components Silver Night Silver Night 2X Crystal Passions Beads and Components Silver Night 2X Silver Shade Crystal Passions® Beads and Components Silver Shade

Gemstones

Labradorite Gemstone Beads Labradorite White Moonstone Gemstone Beads and Components Moonstone Silver Hemalyk Beads Silver Hemalyke™

The Power of Color in Jewelry: What Color Messages are You Sending?

Grey - Formal, Conservative and Balanced

Design with:

Crystal Passions®

Black Diamond Crystal Passions® Beads Black Diamond Dark Grey Crystal Passions® Pearls Dark Grey Graphite Crystal Passions® Beads and Components Graphite Greige Crystal Passions® Beads Greige
Iridescent Dove Grey Crystal Passions Pearls Iridescent Dove Grey Light Grey Crystal Passions® Pearls Light Grey Platinum Crystal Passions Pearls Platinum Serene Grey DeLite Crystal Passions Chatons Serene Grey DeLite
Crystal Passions® Silver Night Beads and Components Silver Night

Gemstones

Grey Agate Gemstone Beads and Components Grey Agate Grey Hemalyke Beads and Components Hemalyke Grey Marble Gemstone Beads and Components Grey Marble Grey Moonstone Gemstone Beads and Components Grey Moonstone
Grey Colored Quartz Gemstone Beads and Components Grey Quartz

The Power of Color in Jewelry: What Color Messages are You Sending?

Black - Dominant, Dramatic and Elegant

Design with:

Crystal Passions®

Black Crystal Passions® Pearls Black Black Diamond Crystal Passions® Beads Black Diamond Graphite Crystal Passions® Beads and Components Graphite Crystal Passions® Jet Hematite Beads and Components Hematite
Jet Crystal Passions® Beads Jet Mystic Black Crystal Passions® Pearls Mystic Black

Gemstones

Blackstone Beads and Components Blackstone Black Diamond Chips Black Diamond Hemalyke Beads and Components Hemalyke Jet Gemstone Beads and Components Jet
Lava Rock Beads and Components Lava Black Onyx Gemstone Beads Onyx Tektite Gemstone Beads and Components Tektite

The Power of Color in Jewelry: What Color Messages are You Sending?

Additional Resources ...

Customer Comments

We would like to share some of the customer comments we received in response to the article, "The Power of Color in Jewelry: What Color Messages are You Sending?," featured in a newsletter. Please keep in mind that the comments expressed below are those of our customers and do not reflect the views of Fire Mountain Gems and Beads.

"The article on color is excellent."
- Brenda

"SO ENJOYED READING THIS ON THE COLORS AS IT WAS SO COOL TO KNOW WHAT I KIND OF FELT REGARDING THE COLORS AND WHAT THEY MEAN. I LOVE RED AND HAVE FOR OVER 60 YEARS AND I AM A VERY INTENSE AND PASSIONATE PERSON.....MAYBE EXAGERATED. ANYWAY I NOW CAN REALLY TELL PEOPLE WHAT THE COLORS THEY LIKE MEAN AND SEE IF THEY ARE TRUE TO THEIR COLORS! THANKS FOR THIS"
- Genie

"I really like these with things I can take notes of to help me understand more on color theory and those Crystal Passions® that fit."
- Paula

"Excellent article. Enjoyed it very much."
- Julie

"This article is spot on. I have been doing events for over 20 years and these simple guidelines are tried and true. I received sales training earlier in my life and these principles have not changed. If you use them consistently you will reap the rewards. It was good advice."
- Anita

"Great article about color. I didn't see rose quartz under pink."
- Anonymous

"Wow, so rich and full of ideas and examples thank you."
- Helen

"I love the power of color resource. Knowing the feelings the colors evoke could be helpful in designing and the pictures of different gemstones and crystals that come in the colors is very helpful! Thank you"
- Diane

"Great One--Makes me want to bead again after ten-year hiatus! Thank you"
- Mary Lu

"Excellent! Just what I need to know as a learner. Many thanks"
- Helen

"I loved this feature on using different colors and the various types of beads available in these colors! Your newsletters are great--I look forward to them as inspiration and education! Thanks for such great support for your customers!"
- Carol

"No Question here. Just a great big thank you for putting information on your site to learn more about the color wheel, color qualities and meanings and the basics of color. I can count on Fire Mountain to steer me in the right direction. Thanks again,"
- M J