The Power of Color in Jewelry: What Color Messages are You Sending?

Design Idea A8JM Necklace Design Idea A8JM Necklace
by Susanne Kathol, Exclusively for Fire Mountain Gems and Beads®

Have you ever thought about how your favorite color makes you feel? Why you've selected particular colors for a given design? Or considered how potential customers may react to colors in your designs?

Color is one of the most fulfilling elements in our lives and can attract attention and/or change our moods. Colors can create physical and emotional reactions, acting on both the body and mind. Scientists have found that actual physiological changes take place in human beings when they are exposed to certain colors. Colors can stimulate, excite, depress, tranquilize, increase appetite and create a feeling of warmth or coolness.

Here's a simple guide to common colors, the personality traits they represent and the types of first-impression, psychological emotion they may invoke. You'll find product suggestions to easily incorporate these colors into designs.

Cool Colors

Cool colors tend to have a calming effect.

Blue - Peace, Calmness and Loyalty

Design with:

Swarovski crystal

Aquamarine Swarovski Crystal Beads and Components Aquamarine Air Blue Opal Swarovski Crystal Beads and Components Air Blue Opal
Bermuda Blue Swarovski Crystal Beads and Components Bermuda Blue Swarovski Crystal Capri Blue Beads and Components Capri Blue
Cobalt Swarovski Crystal Beads and Components Cobalt Dark Indigo Swarovski Crystal Beads and Components Dark Indigo
Denim Blue Swarovski Crystal Beads and Components Denim Blue Metallic Blue Swarovski Crystal Beads and Components Metallic Blue
Indian Sapphire Swarovski Crystal Beads and Components Indian Sapphire Montanta Swarovski Crystal Beads and Components Montana
Sapphire Swarovski Crystal Beads and Components Sapphire Swarovski Crystal Lapis Pearls Lapis
Swarovski Crystal Dark Lapis Pearls Dark Lapis Light Blue Swarovski Crystal Pearls Light Blue
Night Blue Swarovski Crystal Pearls Night Blue Tahitian Swarovski Crystal Pearls Tahitian
The Power of Color in Jewelry: What Color Messages are You Sending?

Gemstones

Blue Agate Gemstone Beads and Components Blue Agate Amazonite Gemstone Beads and Components Amazonite Apatite Gemstone Beads and Components Apatite Angelite Gemstone Beads and Components Angelite
Aquamarine Gemstone Beads and Components Aquamarine Blue Aventurine Gemstone Beads and Components Blue Aventurine Blue Chalcedony Gemstone Beads and Components Chalcedony Turquoise Blue Magnesite Gemstone Beads and Components Turquoise Blue Magnesite
Chrysocolla Gemstone Beads and Components Chrysocolla Blue Coral Beads and Components Blue Coral Dumortorite Gemstone Beads and Components Dumortierite Blue Goldstone Gemstone Beads and Components Blue Goldstone
Iolite Gemstone Beads and Components Iolite Blue Lace Agate Gemstone Beads and Components Blue Lace Agate Lapis Howlite Gemstone Beads and Components Lapis Howlite Lapis Lazuli Gemstone Beads and Components Lapis Lazuli
Larimar Gemstone Beads and Components Larimar Blue Malaysia Jade Gemstone Beads and Components Blue Malaysia Jade Sapphire Gemstone Beads and Components Sapphire Blue Sky Jasper Gemstone Beads and Components Blue Sky Jasper
Sodalite Gemstone Beads and Components Sodalite Blue Tigereye Gemstone Beads Blue Tigereye


Green - Nature, Health and Healing

The Power of Color in Jewelry: What Color Messages are You Sending? Design with:

Swarovski crystal

Chrysolite Swarovski Crystal Beads and Components Chrysolite Chrysolite Opal Swarovski Crystal Beads and Components Chrysolite Opal
Crystal Iridescent Green Beads and Components Iridescent Green Dark Moss Green Swarovski Crystal Beads and Components Dark Moss Green
Emerald Swarovski Crystal Beads and Components Emerald Erinite Swarovski Crystal Beads and Components Erinite
Fern Green Swarovski Crystal Beads and Components Fern Green Khaki Swarovski Crystal Beads Khaki
Mint Alabaster Swarovski Crystal Beads Mint Alabaster Olivine Swarovski Crystal Beads and Components Olivine
Pacific Opal Swarovski Crystal Beads and Components Pacific Opal Palace Green Opal Swarovski Crystal Beads and Components Palace Green Opal
Peridot Swarovski Crystal Beads and Components Peridot Swarovski Crystal Iridescent Green Pearls Iridescent Green Pearl
Light Green Swarovski Crystal Pearls Light Green Swarovski Crystal Jade Pearl Jade
Neon Green Swarovski Crystal Pearls Neon Green Powder Green Swarovski Crystal Pearls Powder Green
Gemstones

Green Agate Gemstone Beads and Components Green Agate Green Crysoprase Gemstone Beads and Components Green Chrysoprase Green Aventurine Gemstone Beads and Components Green Aventurine Emerald Green Aventurine Gemstone Beads Emerald Green Aventurine
Green Chalk Turquoise Beads and Components Green Chalk Turquoise Green Chrysocolla Gemstone Beads and Components Green Chrysocolla Emerald Gemstone Beads and Components Emerald Green Jade Gemstone Beads and Components Green Jade
Green Line Jasper Gemstone Beads Green Line Jasper Malachite Gemstone Beads and Components Malachite Green Marble Gemstone Beads and Components Green Marble Green Onyx Gemstone Beads and Components Green Onyx
Peridot Gemstone Beads and Components Peridot Green Serpentine Gemstone Beads and Components Green Serpentine Green Quartz Gemstone Beads and Components Green Quartz Green Tourmaline Gemstone Beads and Components Green Tourmaline
Variscite Beads Variscite

Warm Colors

Warm colors convey emotions.

Red - All Things Intense and Passionate

Design with:

Swarovski crystal

Burgundy Swarovski Crystal Beads Burgundy Red Magma Swarovski Crystal Beads and Components Red Magma
Dark Red Coral Swarovski Crystal Beads Dark Red Coral Garnet Swarovski Crystal Beads and Components Garnet
Ruby Swarovski Crystal Beads and Components Ruby Light Siam Swarovski Crystal Beads and Components Light Siam
Siam Swarovski Crystal Beads and Components Siam Bordeaux Swarovski Crystal Pearls Bordeaux
Swarovski Crystal Red Coral Pearls Red Coral Pearl Maroon Swarovski Crystal Pearls Maroon
Swarovski Crystal Neon Red Pearls Neon Red Pearls
The Power of Color in Jewelry: What Color Messages are You Sending?
Gemstones

Red Agate Gemstone Beads and Components Red Agate Red Aventurine Gemstone Beads and Components Red Aventurine Red Cinnabar Beads Cinnabar Red Beads and Components Red Coral
Red Garnet Gemstone Beads and Components Red Garnet Red Howlite Gemstone Beads and Components Red Howlite Red Jasper Gemstone Beads and Components Red Jasper Red Malachite Gemstone Beads and Components Red Malachite
Red Marble Gemstone Beads and Components Red Marble Red Ruby Gemstone Beads Ruby Red Tigereye Gemstone Beads and Components Red Tigereye


Pink - Love, Sweetness and Romance

The Power of Color in Jewelry: What Color Messages are You Sending? Design with:

Swarovski crystal

Antique Pink Swarovski Crystal Beads and Components Antique Pink Astral Pink Swarovski Crystal Beads and Components Astral Pink
Fuchsia Swarovski Crystal Beads and Components Fuchsia Indian Pink Swarovski Crystal Beads and Components Indian Pink
Padparadscha Swarovski Crystal Beads and Components Padparadscha Rose Swarovski Crystal Beads and Components Rose
Rosaline Swarovski Crystal Beads (not pearl) Rosaline Rose Alabaster Swarovski Crystal Beads and Components Rose Alabaster
Rose Water Opal Swarovski Crystal Beads and Components Rose Water Opal Rose Peach Swarovski Crystal Beads and Components Rose Peach
Silk Swarovski Crystal Beads and Components Silk Ultra Pink Swarovski Crystal Embellishments Ultra Pink
Vintage Rose Swarovski Cyrstal Beads and Components Vintage Rose Swarovski Crystal Pink Coral Pearls Pink Coral
Powder Rose Swarovski Crystal Pearls Powder Rose Swarovski Crystal Neon Pink Pearls Neon Pink
Rosaline Swarovski Crystal Pearls Rosaline
Gemstones

Pink Colored Agate Gemstone Beads and Components Pink Agate Pink Beads and Components Pink Coral Fuchsia Crazy Lace Agate Gemstone Beads and Components Fuchsia Crazy Lace Agate Fuchsia Malaysia Jade Gemstone Beads and Components Fuchsia Malaysia Jade
Pink Marble Gemstone Beads and Components Pink Marble Morganite Gemstone Beads and Components Morganite Rhodochrosite Gemstone Beads Rhodochrosite Rhodonite Gemstone Beads Rhodonite
Rose Quartz Gemstone Beads and Components Rose Quartz Pink Topaz Gemstones Beads and Components Pink Topaz Pink Tourmaline Gemstone Beads and Components Pink Tourmaline Pink Opal Gemstone Beads and Components Opal


Yellow - Curiosity, Playfulness and Good Cheer

Design with:

Swarovski crystal

Citrine Swarovski Crystal Beads Citrine Sunflower Swarovski Crystal Beads Sunflower
Yellow Opal Swarovski Crystal Beads Yellow Opal Light Topaz Swarovski Crystal Beads and Components Light Topaz
Swarovski Crystal Neon Yellow Pearls Neon Yellow Pastel Yellow Swarovski Crystal Pearls Pastel Yellow

Gemstones

Yellow Colored Agate Gemstone Beads and Components Yellow Agate Yellow Calcite Gemstone Beads and Components Yellow Calcite
Citrine Gemstone Beads and Components Citrine Yellow Jade Gemstone Beads and Components Yellow Jade
Yellow Quartz Gemstone Beads and Components Yellow Quartz Yellow Turquoise Gemstone Beads and Components Yellow Turquoise
The Power of Color in Jewelry: What Color Messages are You Sending?


Orange - Comfort, Creativity and Joy

The Power of Color in Jewelry: What Color Messages are You Sending? Design with:

Swarovski crystal

Chili Pepper Swarovski Crystal Beads and Components Chili Pepper Fireopal Swarovski Crystal Beads and Components Fireopal
Hyacinth Swarovski Crystal Beads and Components Hyacinth Sun Swarovski Crystal Beads Sun
Tangerine Swarovski Crystal Beads and Components Tangerine Topaz Swarovski Crystal Beads and Components Topaz
Coral Swarovski Crystal Pearl Coral Neon Orange Swarovski Crystal Pearls Neon Orange

Gemstones

Amber Gemstone Beads and Components Amber Aragonite Gemstone Beads and Components Aragonite
Carnelian Gemstone Beads and Components Carnelian Peach Moonstone Gemstone Beads and Components Peach Moonstone
Sunstone Gemstone Beads and Components Sunstone


Gold - Richness, Extravagance and Tradition

Design with:

Swarovski crystal

Aurum Swarovski Crystal Beads and Components Aurum 2X Light Colorado Topaz Swarovski Crystal Beads Light Colorado Topaz
Dorado Swarovski Crystal Beads and Components Dorado Golden Shadow Swarovski Crystal Beads and Components Golden Shadow
Metallic Light Gold Swarovski Crystal Beads and Components Metallic Light Gold Rose Gold Swarovski Crystal Beads and Components Rose Gold
Gold Patina Swarovski Crystal Components Gold Patina Bronze Shade Swarovski Crystal Beads and Components Bronze Shade
Bright Gold Swarovski Crystal Pearls Bright Gold Swarovski Crystal Light Gold Pearls Light Gold
Rose Gold Swarovski Crystal Pearls Rose Gold Vintage Gold Swarovski Crystal Pearls Vintage Gold
Gold Swarovski Crystal Pearls Gold
The Power of Color in Jewelry: What Color Messages are You Sending?
Gemstones

Amber Gemstone Beads and Components Amber Gold Pyrite Gemstone Beads and Components Pyrite Golden Agate Gemstone Beads and Components Golden Agate Aragonite Gemstone Beads and Components Aragonite
Citrine Gemstone Beads and Components Citrine

Mixed Warm and Cool Colors

Colors with attributes from both the warm and cool colors can calm and excite.

Purple - Royalty, Luxury and Fantasy

The Power of Color in Jewelry: What Color Messages are You Sending? Design with:

Swarovski crystal

Alexandrite Swarovski Crystal Beads and Components Alexandrite Amethyst Swarovski Crystal Beads and Components Amethyst
Lilac Shadow Swarovski Crystal Beads and Components Lilac Shadow Cyclamen Opal Swarovski Crystal Beads and Components Cyclamen Opal
Swarovski Crystal Cantaloupe Beads and Components Cantaloupe Provence Lavender Swarovski Crystal Beads Provence lavender
Purple Velvet Swarovski Crystal Beads and Components Purple Velvet Tanzanite Swarovski Crystal Beads and Components Tanzanite
Violet Swarovski Crystal Beads and Components Violet Violet Opal Swarovski Crystal Beads and Components Violet Opal
Burgundy Swarovski Crystal Pearls Burgundy Swarovski Crystal Lavender Pearls Lavender
Dark Purple Swarovski Crystal Pearls Dark Purple Mauve Swarovski Crystal Pearls Mauve

Gemstones

Amethyst Gemstone Beads and Components Amethyst Ametrine Gemstone Beads and Components Ametrine Charoite Gemstone Beads and Components Charoite Iolite Gemstone Beads and Components Iolite
Lavender Fluorite Gemstone Beads and Components Lavender Fluorite Tanzanite Gemstone Beads and Components Tanzanite


Turquoise - Feminine, Lively and Sophisticated

Design with:

Swarovski crystal

Blue Zircon Swarovski Crystal Beads and Components Blue Zircon Caribbean Blue Opal Swarovski Crystal Beads Caribbean Blue Opal
Indicolite Swarovski Crystal Beads and Components Indicolite Light Turquoise Swarovski Crystal Beads and Components Light Turquoise
Turquoise Swarovski Crystal Beads and Components Turquoise Pacific Opal Swarovski Crystal Beads and Components Pacific Opal
Turquoise Swarovski Crystal Pearls Turquoise
Gemstones

Chalk Turquoise Beads and Components Chalk Turquoise Chrysocolla Gemstone Beads and Components Chrysocolla
Turquoise Blue Magnesite Gemstone Beads and Components Turquoise Blue Magnesite Turquoise Howlite Gemstone Beads and Components Turquoise Howlite
The Power of Color in Jewelry: What Color Messages are You Sending?

Neutral Colors

Neutral colors help to put the focus on other colors or serve to tone down colors that might otherwise be overpowering on their own.

White - Purity, Cleanliness and Idealism

The Power of Color in Jewelry: What Color Messages are You Sending? Design with:

Swarovski crystal

White Alabaster Swarovski Crystal Beads White Alabaster White Opal Swarovski Crystal Beads and Components White Opal
White Patina Swarovski Crystal Beads and Components White Patina Moonlight Swarovski Crystal Beads and Components Moonlight
Cream Swarovski Crystal Pearls Cream Ivory Swarovski Crystal Pearls Crystal Ivory
White Swarovski Crystal Pearls White

Gemstones

White Agate Gemstone Beads and Components White Agate White Coral Beads and Components White Coral
White Howlite Gemstone Beads and Components White Howlite Item Number 1133PS White Marble Chip White Marble
White Moonstone Gemstone Beads and Components White Moonstone White Quartz Gemstone Beads and Components White Quartz
White Riverstone Gemstone Beads and Components Riverstone White Cultured Freshwater Pearls Pearls


Brown - Tribal, Primitive and Down to Earth

Design with:

Swarovski crystal

Light Colorado Topaz Swarovski Crystal Beads and Components Colorado Topaz Crystal Copper Swarovski Crystal Beads and Components Copper
Mocca Swarovski Crystal Beads Mocca Sand Opal Swarovski Crystal Beads and Components Sand Opal
Swarovski Crystal Smoked Topaz Beads Smoked Topaz Smoky Quartz Swarovski Crystal Beads Smoky Quartz
Light Smoked Topaz Swarovski Crystal Beads Light Smoked Topaz Bronze Swarovski Crystal Pearls Bronze
Copper Swarovski Crystal Pearls Copper Deep Brown Swarovski Crystal Pearls Crystal Deep Brown
The Power of Color in Jewelry: What Color Messages are You Sending?
Gemstones

Brick Stone Gemstone Beads and Components Brick Stone Bronzite Gemstone Beads and Components Bronzite Chinese Writing Stone Gemstone Beads and Components Chinese Writing Stone Crysanthemum Stone Gemstone Beads and Components Chrysanthemum Stone
Brown Goldstone Gemstone Beads and Components Brown Goldstone Brown Marble Gemstone Beads and Components Brown Marble Landscape Stone Gemstone Beads and Components Landscape Stone Petrified Wood Beads and Components Petrified Wood
Brown Tigereye Gemstone Beads and Components Brown Tigereye Tiger Iron Gemstone Beads and Components Tiger Iron


Silver - Sleek, Glamorous and Rich

The Power of Color in Jewelry: What Color Messages are You Sending? Design with:

Swarovski crystal

Chrome Swarovski Crystal Beads and Components Light Chrome Comet Argent Light Swarovski Crystal Beads and Components Comet Argent
White Opal Star Shine Swarovski Crystal Beads and Components White Opal Star Shine Silver Shade Swarovski Crystal Beads and Components Crystal Silver Shade
Paradise Shine Swarovski Crystal Beads and Components Paradise Shine Swarovski Crystal Silver Night Beads and Components Silver Night
Silver Patina Swarovski Crystal Components Silver Patina

Gemstones

Silver Hemalyk Beads Silver Hemalyke™ Labradorite Gemstone Beads Labradorite
White Moonstone Gemstone Beads and Components Moonstone


Grey - Formal, Conservative and Balanced

Design with:

Swarovski crystal

Black Diamond Swarovski Crystal Beads Black Diamond Greige Swarovski Crystal Beads Greige
Light Grey Opal Swarovski Crystal Beads and Componentsv Light Grey Opal Graphite Swarovski Crystal Beads and Components Graphite
Swarovski Crystal Silver Night Beads and Components Silver Night Dark Grey Swarovski Crystal Pearls Dark Grey
Light Grey Swarovski Crystal Pearls Light Grey

Gemstones

Grey Agate Gemstone Beads and Components Grey Agate Grey Hemalyke Beads and Components Hemalyke
Grey Marble Gemstone Beads and Components Grey Marble Grey Moonstone Gemstone Beads and Components Grey Moonstone
Grey Colored Quartz Gemstone Beads and Components Grey Quartz
The Power of Color in Jewelry: What Color Messages are You Sending?


Black - Dominant, Dramatic and Elegant

The Power of Color in Jewelry: What Color Messages are You Sending? Design with:

Swarovski crystal

Black Diamond Swarovski Crystal Beads Black Diamond Jet Swarovski Crystal Beads Jet
Swarovski Crystal Jet Hematite Beads and Components Jet Hematite Swarovski Crystal Jet Nut Beads Jet Nut
Black Patina Swarovski Crystal Components Black Patina Graphite Swarovski Crystal Beads and Components Graphite
Black Swarovski Crystal Pearls Black Mystic Black Swarovski Crystal Pearls Mystic Black

Gemstones

Blackstone Beads and Components Blackstone Black Diamond Chips Black Diamond
Hemalyke Beads and Components Hemalyke Jet Gemstone Beads and Components Jet
Lava Rock Beads and Components Lava Black Onyx Gemstone Beads Onyx
Tektite Gemstone Beads and Components Tektite
Additional Resources ...

Customer Comments

We would like to share some of the customer comments we received in response to the article, "The Power of Color in Jewelry: What Color Messages are You Sending?," featured in a newsletter. Please keep in mind that the comments expressed below are those of our customers and do not reflect the views of Fire Mountain Gems and Beads.

"The article on color is excellent."
- Brenda

"SO ENJOYED READING THIS ON THE COLORS AS IT WAS SO COOL TO KNOW WHAT I KIND OF FELT REGARDING THE COLORS AND WHAT THEY MEAN. I LOVE RED AND HAVE FOR OVER 60 YEARS AND I AM A VERY INTENSE AND PASSIONATE PERSON.....MAYBE EXAGERATED. ANYWAY I NOW CAN REALLY TELL PEOPLE WHAT THE COLORS THEY LIKE MEAN AND SEE IF THEY ARE TRUE TO THEIR COLORS! THANKS FOR THIS"
- Genie

"I really like these with things I can take notes of to help me understand more on color theory and those swarovski that fit."
- Paula

"Excellent article. Enjoyed it very much."
- Julie

"This article is spot on. I have been doing events for over 20 years and these simple guidelines are tried and true. I received sales training earlier in my life and these principles have not changed. If you use them consistently you will reap the rewards. It was good advice."
- Anita

"Great article about color. I didn't see rose quartz under pink."
- Anonymous

"Wow, so rich and full of ideas and examples thank you."
- Helen

"I love the power of color resource. Knowing the feelings the colors evoke could be helpful in designing and the pictures of different gemstones and crystals that come in the colors is very helpful! Thank you"
- Diane

"Great One--Makes me want to bead again after ten-year hiatus! Thank you"
- Mary Lu

"Excellent! Just what I need to know as a learner. Many thanks"
- Helen

"I loved this feature on using different colors and the various types of beads available in these colors! Your newsletters are great--I look forward to them as inspiration and education! Thanks for such great support for your customers!"
- Carol

"No Question here. Just a great big thank you for putting information on your site to learn more about the color wheel, color qualities and meanings and the basics of color. I can count on Fire Mountain to steer me in the right direction. Thanks again,"
- M J


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