Reaching Out to a Wealthy Client Base as a Small Business Owner



Even amateur small business owners know that it is important to eventually expand beyond their target audience and attempt to reach out to potential investors. However, it can seem impossible to grab the attention of established companies in the industry, especially when they constantly flaunt their pocket change.

Reaching the rich may seem like a frivolous concern, but making an effort to expand your client and investor base can provide more safety to your small beading business. Entrepreneur.com says that there are a few key ways that even budding entrepreneurs can develop connections with individuals with wealth.
  1. Become useful to the audience you are attempting to target. Experts say that the easiest way to reach out to any target audience is to show them that you have something that can be of use to them, whether it's a good or a service. When advertising your product, make an effort to show that your jewelry is accessible and suited for your primary client base. Remember to convey the message of your overall business through your marketing and goods as well.
  2. Place the product or service where the target audience can see it. In order to achieve this goal, you will need to do a little market research about your client base - where do they shop? Which locations do they frequent? This can help you make the most of your advertising budget by reaching out the intended target audience.

    Consider product placement when attempting to reach out to wealthy consumers and investors. Oftentimes, it's the absent-minded advertisement that sticks most with individuals, regardless of what it is.
  3. Associate yourself with your target audience as quickly as possible. To avoid wasting time, consider directly meeting with potential clients at their favorite hangouts, whether it be a restaurant or a club. Getting out there and establishing personal connections can help you forge lasting relationships with consumers. Try to become a "regular" at the hangout and gain respect among your target audience. This can increase your chances of gaining appreciation for your product or service in the future.
  4. Use the Internet to your advantage. Here in the Digital Age, most people have access to the Internet. Not only can it help you as a small business owner, but it continuously helps consumers find what they're looking for. Having this in mind, ask yourself what type of phrases or words a potential client would type into a search engine. Would they be able to find your website and contact information as it stands right now?

    If not, you may need to go back and reassess how you are marketing your goods and services online. Spend some time on your website to make it easily accessible to your target audience. Set up your profile on social networking sites, such as LinkedIn, Twitter and Facebook, to maintain relationships with your customers. In the end, the time you spend investing in the Internet can pay off--literally--in the form of increased revenue.
  5. Be persistent in your efforts to reach out to the wealthy. Think about the situation logically: those with money have the ability to purchase any service or goods they want on a whim. Because of this, small business owners are constantly reaching out to them in hope of the individuals investing in their goods. Instead of waiting for your target audience to reach out and grab your hand, be persistent.

    "Social class, once so easily assessed by the car in the driveway or the purse on the arm, has become harder to see in the things Americans buy," Jennifer Steinhauer said in the New York Times, according to the news source. "Rising incomes, flattening prices and easily available credit have given so many Americans access to such a wide array of high-end goods that traditional markers of status have lost much of their meaning."

Persistance can help you forge relationships with investors.

To get the wealthy to take you and your products seriously, you will need to constantly tug on the underlying potential. Continuously push your goods and attempt to help others understand how your products can benefit them.

There are a number of benefits that come with properly advertising your small beading business, according to the U.S. Small Business Association. Marketing can enhance the reputation of your company and attract new customers on a regular basis.

Although advertising can not instantly solve your money woes when it comes to expenses, it can replace customers you lose from time to time and stabilize your income. Maintaining the bottom line can help you stay afloat as a small business owner in a tough economy.

As an entrepreneur, you have complete control over how you brand and sell your company to the public. You can be as consistent as you want when it comes to marketing your goods and services. 


Recommended Just for You