Revamping Your Beading Website and Increasing Online Holiday Sales
Black Friday is the biggest shopping day of the year for many small business owners and entrepreneurs, and Cyber Monday has quickly become one of the most notable gift-buying times of the holiday season as well. However, many companies make the mistake of concentrating solely on the big weekend after Thanksgiving and fail to consider the shopping that is done afterward.
Although it is true that many consumers spend the big bucks on Black Friday and Cyber Monday, the gift giving season doesn't end there. In fact, many people wait until after the big rush to avoid the crowds on Black Friday weekend to do their shopping. For this reason, you may want to consider the additional opportunities that will present themselves post-Black Friday as a business owner.
"It's an absolutely critical period for maximizing sales and profits, and for squirreling away the necessary cash to carry the business until the spring selling season blooms anew," Ted Hurlbut, a retail consultant, told Inc.com. "September, October, and November are critical months for small retailers. Good planning then leads to the kind of December that will set them up to go into the New Year in a strong position."
With the Internet at our fingertips, many people have turned to online shopping as a way to find exactly what they want at an affordable price. On this note, it's important for all retailers to take their presence on the Internet seriously and increase their efforts when it comes to online marketing during the holiday season.
Entrepreneur.com says there are a few key ways that you can boost your online sales over the holidays, as well as throughout the year. First, consider hosting flash sales. These types of sales are short periods in which discounts are available to all customers. During flash sales, consumers can typically cash in on large discounts that would otherwise not be available during other times of the year. Many businesses host flash sales, such as Black Friday and Cyber Monday, but you can benefit from hosting one of these events during any time in December while people are gift hunting.
On a similar note, you may also want to host private sales for your regular patrons and those who are members of your special email list or social networking groups. This involves offering special discounts to loyal customers who shop at your business throughout the year. Rewarding each niche audience is key to maximizing your potential profit throughout the holiday season.
When it comes to promoting and selling your business and productions over the Internet, it's important for you to narrow down the selection of goods you're going to offer during this time of the year. You may be tempted to leave everything up for grabs to the consumer, but it's important to have some sort of focus when it comes to advertising your business during the holidays.
"Even retailers who focus the rest of the year on offering their customers a complete shopping experience must recognize that at this time of the year, the business must become item driven," Hurlbut told Inc.com.
Because people are looking for one or two perfect gifts for their loved ones, rather than a wide assortment of goods, it's important to create a specific collection that you think will best suit shoppers desires during the holidays.
It's important to keep track of your online inventory as the holiday shopping season begins as well. For instance, you'll want to watch items on your website to see which ones are hot sellers and which don't quite seem to be in demand. Once you have collected enough data to conclude that some goods could use more help than others, you can take action. For example, you may want to mark down slow sellers in order to balance out your inventory and make the most of the opportunity to bring in sales from holiday shoppers.
Another way that you can keep the business coming beyond Black Friday is to revamp your website. Microsoft.com notes that online shoppers want to see things that remind them of the holiday season when they visit a retailer's website, whether it be red and green colors or pictures of snow. Not only will this put them in the gift shopping mood, but it will let them know that you have put in the effort to develop a holiday sales plan to cater to the changes of the season.
Although it may seem like a lot to take into consideration, utilizing a few of these tips can help you maximize your online sales from Black Friday and beyond.
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