Creating a Strategy That Helps Your Beading Business Beyond Black Friday
You may already be bracing for the holiday shopping season, but is your small business ready for what will come after the New Year? Oftentimes, companies put a large amount of thought into how they're going to attract customers, new and old, to their business for Black Friday and beyond. However, it's important to think about what you're going to do with all of this attention once the gift shopping craze is over.
Throughout the holiday shopping season, you're bound to reel in new customers who could potentially help boost your bottom line in the coming year. The key to making sure they want to come back is to give them your full attention--each consumer should be treated individually and feel special when they come to your store. Whether they're shopping for themselves or others, customers want to know they're being taken care of on a personal level, according to Inc.com.
"You have to be genuine with customers," Brown, who runs blogs about selling for online marketplace, told the news source. "[That means being] genuinely interested in what they're doing with your products, offering genuine deals and being genuinely nice."
The holiday season is the perfect time of year to increase your customer satisfaction efforts and ensure that consumers return to you once the new year comes. If you have been less diligent as of late, there are a few things you can do to ensure the best customer service experience.
First, try to be as friendly as possible, even if the holidays are starting to weigh on you and your business. It may seem difficult to give each customer the time of day, but at even just making an effort can go a long way. Pay attention to what your consumers are telling you and let them know that you hear their concerns, even if you don't have an immediate solution for their problems. The goal is to make sure their experience ends on a positive note so they will remember to come back to you next year.
Similarly, you'll want to make sure that your employees have the right attitude heading into the holiday season. This time of year can be stressful for everyone, whether you work at a beading business or a restaurant. The goal is to keep your priorities in line and remind yourself that it's all about putting a smile on your face. If customers feel that they can return to your business and be treated respectfully by you and your employees, they have no reason not to come back. However, if sour staff members don't demonstrate great customer service, you may end up losing customers once the new year rolls around.
When you're not fine-tuning your practices at your storefront, your next goal should be to increase your efforts on the internet. According to MultiChannelMerchant.com, this means revamping your social networking profiles and your website in time for Black Friday.
If you're strapped for cash, the holidays are the perfect time of year to cut back on paid advertising and take advantage of free public relations methods, such as social networking. If you have a Facebook or Twitter account, make it a priority to showcase new products, as well as any holiday sales you may have coming up. Social networking is one of the most efficient ways to spread the word about discounts and new items, and best of all, it's free.
One of the biggest benefits of using your Facebook or Twitter accounts during the holiday season is that people who start following you are likely to stay connected with you into the new year. That being said, try to give them a reason to stick around by offering special deals and discounts that are exclusive to the internet.
Don't forget to make your website worth coming back to as well. In addition to boosting sales through your official home page, show holiday shoppers what you have to offer. Make sure that your website is easy to navigate and read, making for a positive online shopping experience. This may persuade consumers to come back to you after the holidays are over.
While you're creating a sales strategy to use from Black Friday up until Christmas, be proactive and think about how your methods can benefit you into the new year. Put in the extra effort to make sure that consumers understand your appreciation for their business. You'll be surprised at how your customer retention rate and bottom line improves in a short amount of time.
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