Properly Pricing Your Merchandise to Maintain Your Bottom Line


Once you have a detailed plan in place to launch your beading business, the next step is to determine your expenses. Primarily, you should start by focusing on how much money it will take to develop your merchandise and bring it to your customers.

Inc.com says that pricing your goods will be one of the hardest things you do as an entrepreneur. Underpricing can make it difficult for you to maintain your overall bottom line, but overpricing can result in a loss of customers. It's important to achieve a balance in order to make sure your beading business has success over an extended period of time.

"Accurately pricing your product is critical at any point in the economic cycle but no more so than in a recession," Laura Willett, a small business consultant and faculty member in the finance department at Bentley College, told the news source. "Many businesses mistakenly under-price their products attempting to convince the consumer that their product is the least expensive alternative hoping to drive up volume; but more often than not it is simply perceived as 'cheap.'"

There are a few key consequences of underpricing your goods. First, you will be failing to make up for the labor and manufacturing costs that go into putting your product on the market. This can hurt your bottom line and force you to eventually cut your losses. Consumers also may be skeptical as to why you're selling your items at such a low price. Oftentimes, reduced prices are an indicator of poor quality. While this may not be the case when it comes to your beading business, perception is everything when it comes to getting your target market to embrace you.

Overpricing can be just as hazardous to a beading business. Although it's natural for an entrepreneur to try to make up for the costs of manufacturing, labor and distribution, pricing items too high can result in a lack of sales. To avoid overpricing, entrepreneurs are encouraged to put themselves in the consumer's shoes and ask if their products are reasonably priced.

Because you want to be fair to your customers, there are a few tips you can take into consideration to make pricing easier and more effective for your beading business. First, the U.S. Small Business Administration suggests looking to your competitors for inspiration. How do your prices compare to other companies in the industry? Are your goods seemingly priced too high or too low? While these results should be taken with a grain of salt, the data you collect can help you sell your products more effectively.

Next, it's important to determine how you want your company to be known. For instance, some entrepreneurs choose to under-price their goods in hope of successfully stressing the fact that they have more of an emphasis on quality than revenue. Although this tactic may take more effort, it's a sales plan that can yield positive results over time.

"There are many methods available to determine the 'right' price," Willett told Inc.com. "But successful firms use a combination of tools and know that the key factor to consider is "always your customer first." The more you know about your customer, the better you'll be able to provide what they value and the more you'll be able to charge."

Prior to deciding on any type of pricing and sales plan, it's important for you to study your target audience. For instance, some people may be less concerned with price and willing to pay a large amount of money if they know that the product is top quality. However, some groups of consumers might only be interested in making frugal purchases in an effort to find decent goods at a reasonable price.

To determine what your target market is interested in, look to other things that they buy in addition to jewelry and beading supplies. Where do your customers primarily do their shopping? When do they tend to do their shopping? If you have trouble collecting data, consider distributing surveys online and in-person in order to learn more about your target market.

Assuming you don't have the time to conduct research as a busy entrepreneur, you might want to hire a marketing firm to handle the task. This is also a quick and easy way to find the information you're looking for to advance your business plan.

Although there are numerous ways that you can sell and price your products, it's important to remain diligent about finding a method that best promotes your beading business. Taking the time to do so can pay off in the form of more sales and a solid bottom line over time.


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