Using Coupons to Boost Your Beading Business Sales
As a beading business owner, you may find it easy to attract individuals who are interested in jewelry and maintain your overall bottom line in the initial stages of operation. However, your client base is likely to rise and fall from time to time. This is natural for any business, and there can be a few reasons for it--including economic conditions, manufacturing costs and distribution.
Whatever the reason may be, it's important to come up with a plan on how to maintain steady sales throughout the life of your beading business. The best entrepreneurs are those who prepare for these bumps in the road and know how to recover from unexpected changes in the industry.
One way that you can make sure you're constantly reaching out to potential customers is by incorporating coupons and discounts into your advertising plan. As more people turn to the Internet to do their shopping, the internet has become a prime resource for entrepreneurs who are looking to offer sales and coupons to their clients.
In order for your plan to be effective, you will need to get the word out about your various discounts, according to Mashable. There are a few ways you can do this and make the most of the opportunity to boost your bottom line.
"The truth is, an online coupon can mean many things: A small clickable banner on a homepage offering 10 percent off; a discount offered via e-mail, redeemable online, over the phone, or in-store; a printable coupon consumers bring into a merchant's store or office; or even a limited-time deal offered solely to a company's Twitter followers or Facebook fans," Darren Waddell writes for Mashable.
Email your list of clients. As a beading business owner, you should have a list of consumers who have signed up to receive information about your company via email. Often, clients are inclined to do so after they have a positive experience with a business and want to learn more about it in the future.
Assuming you have an email list in place, use this resource to send out alerts about coupons and discounts. Remember that it is important to avoid bombarding your consumers with emails--they may eventually start to mark them as spam. Make your emails notable and worthwhile for consumers to read. In addition to providing coupons, mention any upcoming sales you have to drive interest in your beading business.
Use your official website as a vehicle. The best way to make the most of coupons and discounts is to spread the word through your website. Often, this is the first place that consumers go to learn more about your company. Some people even specifically visit in search of coupons. If you have a blog, use this to your advantage as well by posting information about your discounts.
If you operate your business solely from a home office, it's even more important to try to get the word out about your coupons through this method.
Utilize social networking outlets. In addition to using your own business website to promote your deals, make sure to take advantage of the opportunity to do so on your social networking pages, whether it be on Facebook, Twitter or Foursquare. Many people follow their favorite retailers' social networking profiles with this sole purpose in mind--to cash in on discounts, sales and coupons.
To take it one step further, consider offering the coupons directly on your profile. Allow customers to print it out and use it for their next purchase rather than just providing information on a sale on your page. This makes it more convenient for your customers, which they may show appreciation for by buying something from you.
To make sure you don't lose money by offering coupons and discounts to your clients, Entrepreneur.com says you must abide by a few key rules. First, be selective about which coupons you decide to take and mind the expiration dates you previously set. Also try to avoid buy-one-get-one free deals at all costs.
Although providing discounts can be an effective sales tactic, it must be executed properly in order for you to make a profit. Keeping these tips in mind can help you show customer appreciation and boost your overall bottom line.
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