Gathering Customer Feedback To Benefit Your Beading Business


Whether you're a business owner or a large corporation, taking customer feedback into consideration will help you make the adjustments you need to satisfy consumers and gain more sales. In turn, focusing on analyzing customer feedback may translate into a better overall bottom line at the end of the day. But, what if you've never set out to receive client feedback before? How do you get it, and furthermore, what do you do with it once you have it?

These are questions amateur entrepreneurs ask themselves when first entering the industry and getting their businesses off of the ground. While it may seem like an easy enough task to accomplish, there are a large number of options you have when it comes to retrieving customer feedback--online surveys, polls and traditional "How are we doing?" emails. How do you know which one works best?

The fact of the matter is that all these methods can yield worthwhile results, meaning--it may be best for you to dabble in a little bit of everything. However, it's the way in which you carry out these feedback tactics that can either make or break your results.

First, Entrepreneur.com says you might want to consider starting out with the basics, such as an online poll. On your business website, post a simple poll that can gather results on the quality of your services. Although polls can be somewhat general, the key is to offer responses to poll takers that give you further insight into their feelings. For instance, instead of putting an option that says, "You're doing great," make it more detailed by writing something such as, "You're doing great, I love your affordability and speedy service." This will help you understand what your clients like most about your beading business.

In addition to creating a poll for your company website, see if there is a similar option to develop a poll on your social networking profiles. For example, Facebook now allows business page owners to develop polls that can help individuals gather information about their clients and their interests. Mix it up a bit as well--while you might have a straight-forward poll on your company website, come up with something fun and casual for your social networking profile to keep clients interested.

If you're having trouble getting people interested in responding to your polls and surveys, consider offering a prize. For example, you can enter survey respondents in a drawing to win a shopping spree or free shipping. If you want to maximize your results through these type of methods, the best way is to give a little something to everyone. Provide a discount coupon to individuals who are willing to take your surveys and participate in your polls. A little incentive might be all you need to get the ball rolling.

The key to receiving valuable customer feedback over time is to always be open to receiving. For example, include a link at the bottom of your emails asking recipients to provide their input at their leisure. To take this one step further, you can embed an ad on your beading business' website to ask customers to offer feedback in a similar fashion.

Although it might seem like a lot of effort to gather customer feedback, there are a number of benefits to doing so. The Memphis Business Journal notes that taking the time to collect input from your clients can help you convey the message that you care about their opinions. Customers want to know that they're being taken care of; furthermore, they want to see that you're doing everything you can to make sure they have a positive experience doing business with you.

"Your customers are going to derive that you are striving to make things better for them," Ed Horrell writes for the news source. "They'll sense that you are pursuing a quest for improvement. Remember, your customers don't expect perfection; they rather want a relentless pursuit of quality. This shows that you are after just that."

Inc.com also reports that taking the time to gather customer feedback can strengthen the relationship between you and your customers. Because it's important to stay up to date on industry trends as an entrepreneur, this is an easy way to do so and it can help you improve on gaps in your customer service. In the end, you'll find that your efforts were warranted and you can gain valuable experience as a beading business owner.


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