Improving and Maintaining the Reputation of Your Beading Company

It's not uncommon for consumers to waiver in their loyalty to businesses, even if there is only one bad experience out of many that sticks out in their minds. That being said, there are ways that you can do damage control as a beading business owner and make sure you don't suffer for too long. Building your reputation might take some time, especially if you're attempting to do so from scratch but your efforts can pay off.

1. Concentrate on responsiveness and reliability
BizBest.com reports that whether you're rebuilding your reputation or you're just trying to maintain it, keep the two Rs in mind: reponsiveness and reliability. If you don't immediately start taking your customers' feedback into consideration, they will notice and take their business elsewhere. Consumers want to know that they're being heard, whether it's when giving a complaint or a compliment.

In addition to being responsive and maintaining an active relationship with your customers, it's important to be reliable. Consumers want to know that they will be able to come to you for all of their needs, whether it's to purchase jewelry-making supplies or finished designs. Furthermore, you'll need to make sure that your products are reliable--customers who have to make returns will quickly become frustrated and poor quality items will lead to reputation damage.

2. Be active in your community
The Smart Business Network reports that one of the easiest ways to maintain or rebuild your reputation in the industry is to become an active member of your local community. This means getting out there and volunteering, whether it's at a charity event or a food drive. Doing so will let consumers know that you care about more than just making a few dollars.

3. Start from the bottom
Having a strong foundation is the key to creating a happy, positive company that radiates with a good reputation. This means starting with the basics. Take your time hiring employees to make sure you are bringing in people who are positive and motivated to contribute to your cause. From here, the quality of your goods and services will improve. This chain reaction will lead to an overall boost in reputation.

4. Don't stop communicating
Even if your reputation has taken a hit, Forbes Magazine reports that it's best to keep talking. Continuously talking to your consumers and keeping them in the loop about business matters will let them know you care. Just make sure you have something positive and helpful to say in order to keep the attention focused on your beading company.

5. Get involved in social media
It can be difficult to muster up the courage to expose yourself further to the public when your company is seemingly down and out. However, SmallBizTrends.com reports that getting involved in social media can help your cause.

The idea is to connect with your customers on a deeper level (even if they're not happy with you at the moment) and give them an opportunity to voice their opinions. Whether you have a Facebook or a Twitter account, you can use social networking to communicate one-on-one with individuals and maintain relationships from abroad.

6. Create a helpful blog
In addition to posting worthwhile information online in order to keep your clients interested, think about creating a blog for your beading company. AllBusiness.com reports that doing so can provide consumers with an opportunity to learn more about everything from your business operations to the products you offer. In turn, your effort can show individuals that you are willing to go the extra mile, resulting in a reputation boost.

7. Prepare in advance for reputation crisis situations
Mashable.com reports that it's a good idea to put a team together to help you during situations in which your company takes a big reputation hit. This doesn't necessarily mean you have to hire new employees--choose people from your existing staff who have shown key leadership qualities and see if they're willing to adhere to these responsibilities. In the end, you will have peace of mind knowing that you have a plan in place for these type of situations.


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