Attracting Investors and Receiving Additional Business Funding


Whether your beading company has been in business for years or you're just starting out, you may need additional funding in order to achieve all of your goals. As an entrepreneur, it's your responsibility to make sure you have the money necessary to do everything from manufacturing to distributing your goods. In the end, this might mean reaching out to investors in order to handle all of your objectives.

Investors are individuals who are willing to donate their funds to a business that shows promise. Entrepreneurs often seek the help of investors, who receive benefits in exchange for the money they put into a company.

Whether you sell finished jewelry designs or jewelry-making supplies, there is likely someone interested in what you have to offer--the trick is pitching your business to these potential investors and showing that you have a high chance of success.

There are a few ways that you can attract investors and keep them interested in your company over time. Even if you're an entrepreneur who is just starting out in the industry, you can reel in investors with a bit of planning and a good pitch.

Attracting Potential Investors

Gathering the funding you need from investors can take time. In addition to crafting a worthwhile pitch, you will need to do a bit of research to determine who might be interested in your beading company.

Investopedia.com reports that you will need to begin by developing a business plan in detail that includes everything from projected income to growth--potential investors will want to see that you have done your homework. You must also analyze your target audience ahead of time and have a strategy as to how you intend to challenge competitors in the market.

Once you have a business plan that you are confident in, you can start doing a bit of extra work to determine how you're going to answer the tough questions from investors. Make sure you have an answer as to how and why your beading company is special. Forbes Magazine also recommends having solid numbers to use when conversing with potential investors--don't use estimates when it comes to talking about how much money you need to achieve your goals.

Creating a Short, Effective Pitch

The National Federation of Independent Business (NFIB) reports that your pitch does not have to be long and winding in order to win over investors. In fact, going through a few key points might be all that's necessary to show individuals that your company is worthwhile.

Start off by introducing yourself, then talking about what your company has to offer. If individuals find that your goods and services could be valuable to consumers long-term, you have a good chance of gaining their interest.

Next, talk about what you want to achieve through receiving additional funding from investors. Perhaps you want to expand, or maybe you just want to develop a new product--in any case, giving individuals as much information as possible will help them make a final decision.

Finally, don't forget to make sure your audience leaves with business cards on how to contact you at a later date. Finish your pitch with one or two final sentences on why investing in your company is a good idea, then let the ideas marinate in the minds of the potential investors.

Avoiding Mistakes While Pitching Your Business

There are a few mistakes you don't want to make while pitching your business proposal to prospective investors. First, Microsoft reminds entrepreneurs to keep in mind that a pitch meeting should be about building relationships--not creating transactions. On a similar note, it may take time and plenty of patience to gain the trust of investors and receive the funding you need.

Finally, understand that your relationship with investors should be based on trust above all else. Over time, you will need to be honest with your investors to maintain a healthy connection with them. Be upfront when it comes to everything from losses in profit or difficulty with sales.

In the end, it can be beneficial to view your investors as mentors rather than people who are simply providing your company with money. You might learn something from these individuals, who likely have a bit of experience in the industry, and you may even be able to forge long-term friendships. 


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