Redesigning Your Beading Company's Website to Drive More Sales
You might initially have a viable, efficient website for your beading company. However, as time goes on, you may want to think about tweaking your jewelry-making supplies or handmade jewelry site in order to cater to changing trends.
|As consumers' attitudes shift with the economy and the four seasons, it's important to be mindful of how these changes are affecting your business. For instance, a good time to spruce up your website might be during the holidays when customers will appreciate flashy, seasonal designs while shopping for loved ones.
However, you don't need to wait until Christmas to give your website a fresh look. Instead of completing one major overhaul, think about making it a point to tweak your site every few months to show consumers that you are keeping up to date with growing trends. When redesigning your website, there are a couple of things you should take into consideration to make sure that your efforts don't go to waste.
1. Think about what works
Although you might find it difficult to hone in on a prime opportunity to redesign your website, the fact of the matter is that there is never a bad time to make a few tweaks. In the end, you will find that it's money well spent and you can make this cash back over time in the form of more sales.
Mashable.com reports that tweaking your website is different than giving it a complete overhaul and starting from scratch. If you have a plan in place to make small updates to your site every few months, a full revamp isn't necessary.
That being said, it's important to be mindful of what already works for your website. For instance, your photos might be stellar but the blog portion of your site may be lacking. Acknowledging what works and doesn't work can help you avoid spending more time and money than necessary.
2. Determine how your brand has changed
If you have revolutionized your beading company's brand entirely and you're looking to promote your new look, there's no better way to do so than through a website redesign. In addition to remodeling your storefront, making adjustments to your website can help your online patrons get a better idea of what you have to offer.
Keep in mind that consumers might be easily shocked and turned away by a dramatic change overnight. Instead, Mashable.com recommends keeping some things the same as you begin to slowly implement changes, such as your header or font style. This can prevent customers from getting confused when they look to purchase products on your site.
3. Narrow down the purpose of your website
Web Marketing Today reports that one way you can make the redesign process easier is by reminding yourself of the purpose of your website. If you have a physical storefront, your site might just be another place for customers to purchase your goods. However, entrepreneurs who primarily operate their beading company online might rely on their website for all sales and profit.
By remembering the main purpose of your website, you can hone in on ways to make it more efficient. This might be through photos, a testimonial section or a new blog portion.
4. Make navigation and functionality priorities
When redesigning your website, you have a prime opportunity to improve upon two things that truly make a site worth visiting again to consumers: functionality and navigation. Forbes Magazine suggests making these factors focal points as you tweak your website to improve efficiency.
Be mindful of website design trends that are working for other companies. For instance, drop down menus are becoming popular among businesses and consumers alike.
5. Consider a mobile website
Revamping your beading company's website gives you the perfect opportunity to make it mobile and more convenient for customers to use, according to Inc.com. This means creating a format that works on smartphones, such as the iPhone and BlackBerry, in order to give people additional shopping opportunities.
6. Make it easy to find important information
AnchorWave.com recommends making sure that information your customers need to buy products doesn't get buried within all of your designs. It might not be intentional but incorporating new items and functions into your website can hide information from customers. When this is the case, you run the risk of frustrating shoppers and potentially reducing the amount of sales.
If you are concerned about how functional your website is and where important information is placed throughout your pages, consult an expert designer. Doing so can help you ensure that your design efforts aren't going to waste.
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