Fine-Tuning Your Twitter Strategy and Reaching Out to Your Target Market


Social networking, has become a must in recent years as the general public looks to the Internet for commercial purposes. As more people turn to the internet for everything from jewelry-making supplies to clothing, businesses have been forced to shift their attention in this direction in order to maintain sales.

As an entrepreneur selling wholesale beading, it's important to utilize the Internet to reach out to your target audience, as well as potential consumers who might happen to be looking for what you have to offer. Whether you operate your business at home or a storefront, there's no reason to avoid using the internet and social networking.

There are many websites that can be used to your advantage if you're interested in marketing through social networking, such as Facebook, Twitter and Pinterest. Twitter has grown in popularity because of its simplicity--users post updates no more than 140 characters long to keep followers informed.

If you already use Twitter for business purposes, do you know how effective your marketing campaign has been? While it's easy to post a tweet, it can be difficult to garner the attention of readers and keep them coming back for more. Here are some tips on how to gauge your effectiveness and improve on your Twitter strategy.
  • Look for your company name
    Have you ever wondered if anyone is talking about you? Perhaps you've tried a Google search. Social networking is making it easier to determine just how popular you are among consumers. On Twitter, Intel.com suggests doing a little research and typing your business' name into the search textbox to see what comes up. Doing a little snooping can let you know if people are talking about you, as well as what they're speaking about.

    This is a great tool to use if you have recently launched a new product or announced an event and you're interested in finding out if your promotional tactics have been effective.
  • Build your following
    If you want to make the most of your Twitter account, you'll need to find a way to get the word out about it and encourage consumers to follow you. While it's easy to click the "Follow" button on an individual's Twitter page, convincing a person to track your tweets takes a bit of effort.The first step is to spread the word about your beading company, as well as what you have to offer through Twitter. PCWorld.com recommends going through customer lists you already have on file to spread the word about your account. For instance, you can shoot members of your email list a quick message about your Twitter.

    Next, use Twitter's "Who to Follow" feature to your advantage. This will put you in touch with people who have similar interests, and you may even get them to follow you back. In the end, this can help you build your audience and reach out to a larger group of people.

    Finally, take advantage of the hash tag feature on Twitter. The hash tag is used prior to a word or phrase on Twitter to mark it as a trend. People often search hash tags to find out what's happening on the website, and they may come across your page if you post them.
  • Set objectives
    Using a social networking website is no different than creating any other type of marketing campaign. Business2Community.com reports that if you intend to put a full effort into using a website such as Twitter, you're going to need a set of objectives to make it a success.

    Some goals you may want to consider include brand marketing, search engine optimization and sales growth. Set benchmarks for when you want to see improvement in these areas in order to gauge the effectiveness of your social networking profile.
  • Be consistent
    One of the easiest ways to lose the attention of your followers is to fail to update your Twitter account on a regular basis. The Savannah Morning News reports that consistency is the key to success on social networking websites--this means posting worthwhile, informational updates on a routine basis.

    Some topics you may want to post about include new beading products, sales and any events that your business is hosting. This type of information is valuable to consumers and can keep them coming back to your page for more.
Although it's relatively easy to get started on Twitter, it takes a certain amount of effort to turn your social networking campaign into a success. These tips can help you get started and potentially improve sales in the future.


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