The Power of Trust

The Power of Trust
by Susanne Kathol, Exclusively for Fire Mountain Gems and Beads®

We're celebrating our 40th anniversary! Yes, Fire Mountain Gems and Beads® is turning the big 4-0 in 2013 and we want to thank you. We're always bragging how we have the best customers and here's why--we trust you. In fact, we depend on you to help lead our efforts each and every day. Whether it's suggesting new products, letting us know what we're doing right and what can continue to be improved upon, giving us fresh ideas to better serve you or sharing your success stories--we can always count on you. We appreciate you letting us into your creative worlds and allowing us the opportunity, over the past 40 years, to get to know the incredible artists that make up our jewelry-making community.

Ask the Experts Questions and Answers It has been interesting for us to watch the recent business trend of promoting transparency, as companies are touting openness, communication and accountability to customers. Why? Because this is what we've been basing our customer relationships on all along. And although many things have changed over the past few decades, the underlying concept of trust has remained the same. We understand that trust is a two-way street--we put our trust in you and we continuously work to earn your trust in return. Here's how we do it:
  • Above all else, we LISTEN. Please keep talking to us. We value your feedback, opinions, thoughts, comments and personal stories. We want to hear the good, bad and yes--even the ugly.

  • We value your time, money and talent. We work tirelessly to exceed your expectations by never sitting still (seriously). It's an all-hands-on-deck approach to bring you the newest products, superior service, accurate information and timely delivery you need and depend on. We understand the importance of this, because we expect the same from our suppliers. And to prove it, we put forth the effort and financial obligation to become C-TPAT (Customs-Trade Partnership Against Terrorism) certified and also use service providers that are certified as well. Read more about Fire Mountain Gems and Beads' C-TPAT certification and the benefits it provides.
The Gemstone Information Manual by the American Gem Trade Association Article
  • This all-encompassing approach to ensuring a safe and secure supply chain in combination with an ongoing random product testing and screening program means our products are exactly what we say they are.
  • Another way we work to earn your trust is by partnering with you. We're committed to promoting jewelry artists, providing free jewelry-making resources and giving back to a variety of causes close to our hearts. We have always featured artists' work in our catalogs, online and in print advertisements. We offer internationally recognized jewelry-making contests and showcase winning designs in our online Gallery of Designs. We create free expert jewelry-making resources such as how-to videos, project ideas, instructions, and the Ask the Experts Q and A, to help meet the needs of our ever-expanding creative community.

We look forward to another great 40 years! Thank you for your support, friendship and most importantly, trusting us with your jewelry-making needs.

Additional Resources ...

Customer Comments

We would like to share some of the customer comments we received in response to the article "The Power of Trust," as featured in an email newsletter. Please keep in mind that the comments expressed below are those of our customers and do not reflect the views of Fire Mountain Gems and Beads.

"I am sure I speak for all beaders in saying we certainly trust you to bring us new products, and we know you always are there to help us in every way with our jewellery making needs. Well done Fire Mountain Gems and Beads and have a successful next 40 years. Thank you."
- Betty

"Your company has always been good to work with, when I was doing a lot of bead work (when the catalog was small and had wonderful Indian people on the front cover). I could always count on you and know I can now if I need something. You're GREAT and I know you will always have great integrity. Thank You!"
- Linda


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