Design Idea C71Y Necklace Swarovski: Providing the Essence of Hollywood Glamour
by Bryan Nealy, Exclusively for Fire Mountain Gems and Beads®

When Idina Menzel took the stage at the 2014 Academy Awards to sing the Oscar winning song "Let It Go," from the movie Frozen, the backdrop was glowing with over 100,000 shining Swarovski crystals. Hollywood has a long history of turning to Swarovski when in need of extra sparkle, and Swarovski did not disappoint at this year's Oscars.

The year is 1961, and a stunning brunette steps out of a taxi onto a deserted Fifth Avenue in Manhattan, with breakfast in hand and dressed like she just left a high-class party. She stops at Tiffany's and, while eating her pastry, gazes longingly at the jewelry in the window. This opening shot of Breakfast at Tiffany's is a pivotal moment in Hollywood history. The legendary little black dress, dark sunglasses, black gloves and tiara, cemented Audrey Hepburn's status as a film and fashion icon, and Swarovski was there to provide the shine for Ms. Hepburn's wardrobe.

The Golden Age of Hollywood was a special time in American history. In the early 20th century, the United States faced some serious challenges: the Great Depression, the Dust Bowl and World War II. During those arduous times, people were drawn to the glitz and glamour of Hollywood pictures and movie stars. Tinseltown provided Americans with the escape they desperately craved. Swarovski provided Hollywood with irresistible shimmer to capture people's imaginations.

Hollywood's love affair with Swarovski began with the 1939 classic The Wizard of Oz. The filmmakers wanted to take advantage of Technicolor's vivid hues and really make Dorothy's ruby slippers pop. When Dorothy clicked her heels three times, the now legendary slippers sparkled with Swarovski crystals and rhinestones.
Design Idea BC1M Necklace

Design Idea D15U Tiara In the 1953 film Gentlemen Prefer Blondes, Marilyn Monroe famously sang "Diamonds Are a Girl's Best Friend." Ironically, while Marilyn performed the song, she wasn't wearing diamonds, but Swarovski crystals instead. Another iconic moment in Hollywood history also involved Swarovski and Marilyn Monroe and occurred in 1962. President John F. Kennedy was celebrating his 45th birthday and when Marilyn took the stage to sing "Happy Birthday" to the President, she wore a gown adorned with 6,000 sparkling Swarovski rhinestones. In 2012, this illustrious gown sold for over $1.25 million.

Swarovski crystals have also played a starring role in contemporary Hollywood. In Phantom of the Opera (2004) and Black Swan (2010), Swarovski created magnificent chandeliers and provided shimmering crystals for various costumes. In Skyfall (2012), Bond girl Berenice Marlohe wore an exclusively designed Swarovski jewelry set, as well as a dress adorned with 60,000 Swarovski crystal. The 2007 film Ocean's Thirteen featured a luxurious pair of Swarovski crystal chandeliers for a faux Las Vegas hotel suite. Finally, Swarovski crystals have also decorated the glamorous Academy Awards sets for the past several years, including the 2014 edition.

The future of Swarovski and film looks bright. In 2011, Swarovski Entertainment was established as a film division of the company, which will finance and develop feature films. Swarovski Entertainment's first release was the 2013 adaptation of the William Shakespeare classic Romeo and Juliet. For the new films they create, Swarovski promises the same excellence and precision they've put into their crystals since 1895. If the films are anything like the crystals, we are in for a treat.

Key materials for making classic Hollywood inspired jewelry:
Design Idea BB1K Necklace



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