Pastel Trends for Summer
Summertime loves pastels. While pastels used to be relegated to spring, fashion and jewelry have become increasingly versatile, giving color more breathing room. Consumers are wearing their favorite hues and shades because they like them, not because they follow out-of-date fashion rules. See why pastels are just fine for summer and why color forecasters are even encouraging it.
According to Pantone, the leading authority on color, pastels have been playing a big role in our lives. Ever since they chose Rose Quartz (a blush pink) and Serenity (sky blue) together as the 2016 Color of the Year, there has been an increase in pale hues for warm seasons. The softer shades are in response to a hectic world's desire for the calmness that comes with the innate balance. The hues nurture emotions of tranquility, a stark contrast to the go, go, go hustle and bustle tone of neons originally considered the summer palette.
Paler tones remind us to slow down during those long summer days and enjoy the time we have. Pastels direct our focus on relaxation, what we should be doing during summer anyway! A bonus of these muted tones is that they are universally flattering. Brights and neons can be difficult to regularly pull off, needing much more attention to detail to not look brash. Pastels make warm weather accessorizing against any and all skin tones a summer breeze. These types of soft hues also tend to work well in any combination and with any metal tone without a concern of clashing.
Summer lovin' is going soft with pastels in green, pink, yellow, purple and more. Designers especially love Swarovski® crystals' pastel and gemcolors pearl lines for designing understated summer jewelry with a touch of luxury; an especially handy look for cruises or beach parties. Of course, you can use any of your favorite jewelry-making materials in soft tones (many gemstones naturally lend themselves to this trend), creating jewelry of varying price points and styles to meet the demands of your unique clientele. It's feminine, fun, flirty and is a style you'll want to take note of as it gains popularity on the fashion jewelry front.
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