FTC Guidelines for the Jewelry, Precious Metals, and Pewter Industries


The Federal Trade Commission (FTC) has established guidelines for the use of certain terms by the jewelry industry. These guidelines are intended to combat misrepresentation and to ensure consistency throughout the industry. Fire Mountain Gems and Beads enthusiastically endorses these guidelines and incorporates them in all our product descriptions. We want you to be able to buy from us in complete confidence. Click on any of the links below for the complete FTC guidelines on that particular term.

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