Ask the Experts Selling Q&A
Q: Hello! I have a question about how to market my fine silver pendants: With the rising cost of precious metals I often find it difficult to sell my pendants for the price I want if I consider the chains that go with them. I really want to sell my pendants "as is" without a chain to keep costs down, but I feel if I do that it hinders sales since people want to wear the pieces right away or they don't have a chain of their own. Should I just charge more and supply a chain? Or should I keep my prices affordable and skip the chain? I was thinking about using a cord or something since it would be cheaper, but I'm afraid it won't mesh well with the more formal look of my pieces. Help?
