The Psychology of Color and Jewelry Design

Simply, color comes from light. On Earth, we are surrounded by electromagnetic waves of energy, of which color is just a small part. Composed of varying wavelengths of energy, each color has its own properties, unique wavelength and frequency, and is measured in units of cycles or waves per second. And, color is one of the few forms of energy we can actually see.

Though the color energy that comes from light can be described scientifically, human beings do not react to color in a logical way. Instead, we respond emotionally and psychologically to color and its different frequencies. We have unique preferences and feelings about different colors.

For peace or a sense of well-being, many of us even feel needs for certain colors. Often a catalyst for mood changes, color can be integral to our feelings. We also express ourselves or make a statement through the colors we choose to wear and surround ourselves with.

Certain colors are considered to be healing for the mind and body. Color therapy, or chromotherapy, is a holistic and non-invasive therapy that dates back thousands of years. Evidence of this practice can be found in ancient texts from India, China and Egypt. Ancient practitioners of chromotherapy built great halls for color healing, where individuals entered and were bathed in light that was filtered through various colored glass panels or windows.

In chromotherapy, red was thought to bring warmth and activate the body and mind; yellow, the color of the sun and representing the life force, was used to stimulate the nerves; blue was considered to purify and soothe the mind and body. Thoughts about healing properties attributed to specific colors have remained consistent from ancient times to today. Also, for thousands of years, gemstones of various colors have also been incorporated in healing practices and color therapy.

''The Power of Color in Jewelry: What Color Messages are You Sending?'', Susanne Kathol writes, "Colors can create physical and emotional reactions, acting on both the body and mind. Scientists have found that actual physiological changes take place in human beings when they are exposed to certain colors. Colors can stimulate, tranquilize and create a feeling of warmth or coolness." And, each of us has our own unique response to different colors.

As a jewelry-artist, color is one of the most significant design tools you have. In this easy-to-read guide, explore common colors, the personality traits they represent and the types of first impressions, feelings and emotions they may invoke. An excellent reference, you'll find product suggestions to creatively incorporate color into designs.

By understanding the symbolic meaning of color (or the psychology of color), you can choose the right color to support and emphasize your design. Informed, thoughtful choices about color can infuse your designs with heightened meaning.