When it's about 10 weeks out, begin to focus more on the holiday designs, and start decorating the cases and your store with a more holiday-themed look. And don't forget the packaging! Consider changing your everyday boxes, tissue and bags to be holiday themed. This extra touch tells your customers you appreciate them and value the choice they made. It might even bring them back when they're looking for that perfect necklace to wear to the office party.
- Tammy Honaman, Author, Jewelry-Making Expert and Educator