Beautiful at Any Age: Jewelry for Everyone

Regardless of age, everyone desires a sense of uniqueness in their choice of jewelry. Embrace the carefree fast fashion of the young or the timeless elegance of earlier generations as inspiration, and design jewelry that complements and flatters.

Generation Z
Years Born: 1997-2012

Gen Z jewelry blends youthful exuberance with classic styles. Experiment by combining pearls with brightly colored beads for a fresh take on tradition. Embrace the layering trend, whether it's multiple strands of chain necklaces or stackable rings. Gen Z also favors delicate chains with gold as the go-to metal.

Millennial
Years Born: 1981 – 1996

Like Gen Z, Millennials have an affinity for pearls and gold, but their taste leans towards a more refined expression. Millennials seek a blend of contemporary style and enduring quality. Utilize gold and silver alongside vibrant stones such as malachite, garnet and turquoise to craft jewelry designs with lasting appeal.

Generation X
Years Born: 1965 – 1980

Labeled the forgotten generation, Gen X embraces natural materials and a strong dose of nostalgia. Infuse your designs with outdoor hues like tans, blues, and greens for a '70s vibe, or opt for vivid pinks and magentas to evoke the energetic atmosphere of the '80s and '90s.

Baby Boomers II
Years Born: 1955 – 1964

Baby Boomers born between 1955 and 1964 appreciate a style that exudes relaxed elegance, walking the line between formal and flashy. Embrace chic looks such as dangly earrings and multi-layered necklaces and bracelets, all adorned with rich gemstones and crystals.

Baby Boomers I
Years Born: 1946 – 1954

Displaying a touch more formality than their younger counterparts, Baby Boomers born between 1946 and 1954 appreciate eye-catching jewelry including multi-strand bracelets and statement earrings. Craft your jewelry pieces using a mix of metals, gemstones and faceted glass beads in rich jewel tones.

Post War
Years Born: 1928 – 1945

Sometimes referred to as the silent generation, this group epitomizes elegance, having come of age during the chic eras of the late ‘40s and ‘50s. Embrace timeless sophistication with longer necklaces featuring richly colored gemstones and pendants. Opt for large ear studs adorned with sparkling crystals and gold to create a modern twist on classic costume jewelry.