The game of styles has crowned a new queen: Castlecore.
Fueled by a growing desire to escape a fickle and fast-paced world, the Castlecore trend channels the imagery of the European Middle Ages and Renaissance, blending historical charm with modern-day fashion and home décor. This slow-fashion trend caters to customers looking to add a dash of enchantment and a taste of history to their look and lifestyle.
Castlecore builds on the foundations of Dark Academia and Princesscore, adds in elements of Goth and Cottagecore, then accents with a dollop from Geek Chic: Fantasy.
Pop culture moments laid the cornerstones for this trend. After a decade of Peter Jackson’s Lord of the Rings films and television’s Reign series, fantasy novels and historical biographies surged into popularity, particularly A Court of Thorns and Roses series by Sarah J. Maas and the Anne Boleyn & Elizabeth I biography by Tracy Borman. Readers followed television viewers and filmgoers online, expressing how enamored they were with the medieval-inspired settings.
Then celebrities like Chappell Roan helped usher in the reign of Castlecore, capturing imaginations and sparking interest across social media platforms like TikTok and Pinterest. Fashion houses such as Dior, Rabanne and Alexander McQueen are building on the style for the coming seasons.
Castlecore isn’t about looking authentic; it’s about evoking the grandeur and protected feeling of castle life. This trend offers artists and consumers an opportunity to immerse themselves in a self-styled narrative that feels rich with meaning and history. This focus on storytelling and timeless design makes Castlecore an irresistible alternative for those looking to leave the mundane world behind.
With its embrace of upcycling vintage pieces—from furniture to jewelry—Castlecore is also an endorsement of sustainability. This trend encourages thrift shopping and spurs customers to further personalize their secondhand acquisitions, giving old treasures a new life.
Castlecore draws inspiration from medieval and Renaissance styles, as well as fantasy, incorporating elements like intricate metalwork, saturated gemstone colors and ornate details. This trend can be dramatic and opulent (the Lannisters in Game of Thrones), reserved and elegant (the elves in Lord of the Rings), warm and cozy (Studio Ghibli’s Howl’s Moving Castle)—or a blend of them all.
Here are some key elements:
Jewelry and accessories are key to expressing the Castlecore vibe. Think gem-adorned crowns, delicate gloves, lace chokers and footwear with a vintage touch, like pointed flats or ornate boots. The color palette leans toward muted earth tones, rich jewel hues and metallics, adding a regal yet approachable feel, while heavy silver jewelry, intricate chokers and pearl-encrusted gunmetal crowns give off regal energy with a dark twist.
Castlecore fashion accessories fill out the rest of this trend from head to toe, showcasing ornate metalwork, vibrant gemstones and motifs steeped in historical and mythical significance. Designers can give a subtle nod toward feudal history with veils (like Blackpink singer Lisa, Funk Generation singer Anitta and model Jazzelle Zanaughtti) and corsets (like singer/songwriters Taylor Swift and Camila Cabello) or go for a full Joan of Arc look (à la Chappell Roan at the MTV VMAs).
Popular Castlecore design categories include:
Your home really is your castle with Castlecore. In home décor, this trend is about creating a storybook retreat from the everyday world. It brings the romanticism and magnificence of medieval castles into modern living spaces. Castlecore taps into ongoing maximalist home trends favored by millennial and younger generations, who are turned off by the neutral-colored, minimalist looks preferred by their elders.
Castlecore draws inspiration from carved wood furniture, gilded picture frames, richly colored and textured drapery and upholstery, glittering crystal light fixtures, hammered iron and copper accents and other elements of pre-technology life. Finish off that medieval ambiance with “flickering flame” LED bulbs and similar lighting.
Designers and creators fortifying their selling opportunities with the Castlecore market should emphasize the artistry, materials and story behind their work. Designs that have a backstory—such as a pendant inspired by a fantasy artifact or made from materials repurposed from something completely different—need to have that story called out.
For in-person sales, printed materials near the design or talking about it personally is ideal (especially if you’re a good storyteller). Online, it’s even easier to put the story of its creation right in the description of the design. People don’t remember names or dates easily, but are really good at remembering stories.
In a physical selling space, use displays that evoke a medieval atmosphere: wood, wrought iron, stone, stained glass and more. Online, evoke that atmosphere in product photos by draping over a piece of armor or rough-cut stone.
Castlecore is an invitation to step into a world of history and fantasy, from intricate jewelry to statement accessories and castle-inspired décor. This trend inspires pieces that suit both everyday life and special occasions, growing from a rich synergy of previous trends like Princesscore, Goth, Cottagecore and Dark Academia.
Fashion photographer Bill Cunningham used to say, “Fashion is the armor to survive everyday life” and nothing proves him more right than the growing popularity of Castlecore.
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