In terms of selling my jewelry at shows, should I look for events where I'll be the only one selling the kind of jewelry I make, or one where there are others who do similar kinds of jewelry?
I believe that buyers and sellers both benefit at shows where there are sellers with different styles. Artisan jewelry makers rarely have a style that is identical to another jewelry maker (at least not intentionally, I hope!) so I wouldn't shy away from doing a show where there are others making jewelry with similar materials. Up to a point, competition benefits sellers and buyers.
- Dr. David Weiman
Dr. David Weiman is a respected expert in the field of marketing and selling handcrafted jewelry and a well-read contributor to Fire Mountain Gems and Beads "Ask the Experts". He is the author of Introduction to Marketing and Selling Jewelry, The Jewelry Selling Answer Book and The 5 Keys to Selling Handcrafted Jewelry. A free newsletter on selling handmade jewelry is available at his website: www.marketingjewelry.com.