Every design has a story. Learn how to share who you are and why you make jewelry so people can build a relationship with you and your work.

The right packaging for your jewelry can make a big impact that keeps people coming back. Find tips on branding and packaging for business success in this article.

Are you an otaku or a weeb? Do you love making jewelry that makes people say "oh, sugoi desu!"? Then the anime trend is for you!

Astrological and zodiac jewelry continues to play to people's need for self-expression. Read on to find some of the latest ways to design with this trend.

What do the ancient Egyptians, Native Americans, 1970's celebrities and people today all have in common? A love of turquoise! This article highlights this gemstone's popularity throughout history.

According to the psychology of color, people are emotionally affected by different colors and combinations. Learn how to use color theory to boost your jewelry marketing efforts.

Q: I love doing shows! The problem I have is when there are several people standing at the booth. I'm afraid if I focus on one person, the others will leave because I am not paying attention to them. What do you recommend I do?

Q: Hello! I have a question about how to market my fine silver pendants: With the rising cost of precious metals I often find it difficult to sell my pendants for the price I want if I consider the chains that go with them. I really want to sell my pendants "as is" without a chain to keep costs down, but I feel if I do that it hinders sales since people want to wear the pieces right away or they don't have a chain of their own. Should I just charge more and supply a chain? Or should I keep my prices affordable and skip the chain? I was thinking about using a cord or something since it would be cheaper, but I'm afraid it won't mesh well with the more formal look of my pieces. Help?

Q: I have made and sold over 50 beaded lanyards since November. Now all of a sudden people are coming back because they have broken. I used Accu-Flex® beading wire 7 strand 0.019 clear for stringing. Do you have any suggestions for something stronger? I have a large order coming up and really don't want to restring.

Q: How do you make earrings for people who don't have pierced ears?

Q: How do I get my pieces clean after people handle it at a show, and get fingerprints off, too?

Q: What size bead should I use to put between charms for a Pandora or Biagi bracelet? The mm means next to nothing to average people. Thanks!

Q: I need tips, please, on how to organize a large inventory of beads and findings. Not the physical components—trays, bags, etc.—but the logical organization. Do the experts find it most useful to organize by color? By size? By material? By shape? Which are the main categories, and how are items sorted within the main categories? For example, beads might be organized first by main color (pink, yellow, black), then by big category of material (gemstone, glass), then specific material (calcite, mookaite, crystal, crackle glass, lampwork). Then within material by size or shape. What logical organization works best for you to help you find what you need quickly? Do different people organize different ways? How do you organize strands that have mixed colors or materials?

Q: I was at SeaWorld and saw a vendor bending wire into people's names to wear as a necklace. Are there instructions on the method used to twist wire into names? And how do they stay intact and not stretch out of shape after wearing for a time? Thank you for your time.

Q: Which wire is best for people who have allergies to nickel? Also, which wires hold up the best with wear and tear?

Q: My work is "upscale," yet at shows, people are often wearing casual clothing that isn't a good fit for my jewelry ... any ideas on how to deal with this?

Q: I was wondering if people buy your pendants and supplies and sell them as their own? That wouldn't really be their own design, but they'd still be selling it. Is that still okay?

Q: I sell the jewelry that I make, and I love wearing my own pieces. I don't like when people ask to buy what I'm wearing, though. How do I politely tell them it's not for sale?

Dalmatian jasper, better known as Dalmatian stone, is an opaque, white spotted gemstone with brown and black will make people turn around and look back at jewelry featuring it.

Apatite was named from the Greek word apate, meaning "to deceive" because people were confusing it with more expensive gemstones. But it's not the gemstone's fault!

Whether you make these classic Christmas tree earrings for yourself, your customers or people on your gift list, they're sure to spread good cheer all season long.

Inspired by the artwork of the Zapotec people of Southern Mexico, Lindsay Reavis’ Beaded Zapotec Rug Earrings convert a classic rug-weaving pattern into energetic tassel earrings.

Katsue Huang used her favorite colors to create this cheerful "Pink Elephant" calf. Inspired by the elephant festival in India, Katsue's design put a smile on our faces and will surely bring happiness to many people, just as the artist intended.

Lots of people ask award-winning artist Lisa Pavelka, “How do I get stuck polymer clay out of my texture stamps?” She has some tips for getting polyclay out of stamps in this quick Fire Mountain Fix tutorial.