Meeting Your Consumers' Wants and Needs as an Entrepreneur

When it comes down to making it in the wholesale beading industry as an entrepreneur, it's important for you to be able to reach out to your target audience. Without knowing what your consumer base is interested in, you won't be able to successfully advertise and market your products. In the end, this translates into difficulty yielding a profit.

Meeting Your Consumers Many factors go into satisfying customers--some may want a specific trend during a certain time of the year. Others might only be seeking value for their dollar. In the end, it takes a skilled entrepreneur to cater to all of these groups of people.

Even if you don't have years of experience in the world of entrepreneurship, there are a few ways that you can appeal to the masses with your necklaces, bracelets and jewelry-making supplies. Understanding what your customers want and knowing how to satisfy them in a way that fits your budget is a big key to success. Here are some tips on how to better understand your consumers and meet their desires on a regular basis.
  • Don't concentrate on creating relationships with your brand
    Many entrepreneurs automatically assume that they need to concentrate on creating a brand first and foremost when they start out in the beading industry. While it's true that it's important to get the word out about your business as soon as possible, it's not entirely necessary to stress on your brand itself, according to the Harvard Business Review.

    The Review reports that during a study examining brand dedication, only approximately 23 percent of customers said they had a relationship with a company brand. In actuality, it's not as important as you would assume to create this type of connection with your customers. Instead, it might be worth your time to focus on creating quality products to reel in consumers.
  • Avoid over-interacting with your customers

    You might think that creating an email list and communicating with your customers over the Internet is the key to keeping them around. However, over-interaction can be the difference between meeting your customers' desires and driving them away from your bead company. Many people will tell you that a big turn-off is receiving junk mail (whether it's via snail mail or email). If you want to learn more about your customers, think of offering them ways to provide feedback through your website or storefront instead.
  • Know the industry

    Your current customer base and potential consumers alike will be more inclined to stick around if they know that you're on top of your game, according to Inc.com. If you can tell individuals what's next in regard to your store, the industry and everything in between, you're more likely to garner their trust. No one is expecting you to be a mind reader, but knowing the most up-to-date information in the jewelry world can show your consumers that you know what you're talking about. Be mindful of trends and patterns in the industry.
  • Be honest

    One key desire that all consumers have is to work with companies that keep their best interests in mind. Customers want to do business with those who are honest. Entrepreneurship.com reports that in addition to being reliable, you should make it a priority to be truthful in your practices as an entrepreneur. This means pricing your beading accordingly and making sure your customers are getting the best value for their dollar. While it may be easy to cut corners here and there, doing so can lose your customers' trust over time.
  • Be available, reliable and quick

    BusinessPundit.com reports that there are some basics that every customer wants that you could easily provide from the moment you begin your bead company. Availability is a big part of satisfying customers--consumers want to know that you, your goods and services will be available when they need them. Reliability is similarly a key component of making sure your customers stay happy. People want to be assured that you'll be there when they need your assistance in all things beading.
Finally, don't forget to take speed into consideration. Many entrepreneurs will tell you that a fast pace can help you stay on top of the game and remain ahead of competitors.

Although it may seem difficult to achieve all of your customers' desires, making an effort to approach each of these challenges one at a time can pay off. It may take time for you to satisfy your target market, but in the end, you'll find out that it's critical to maintaining the overall health of your business.


Recommended Just for You