Factors to Consider When Pricing and Introducing a New Product

As an entrepreneur, it's important for you to be constantly working to improve your wholesale beading company in order to appeal to a wider audience. While it's important that you focus on your target audience, it's also crucial that you're creating goods and services that appeal to the masses.

One way to stay ahead of the competition and make sure that you're at the forefront of customers' minds is to create a new beading item. Whether the holidays are just around the corner or you think your product line could be refreshed, this is the perfect way to get consumers interested in what your company has to offer.

Once you begin designing your new product line, you'll need to take a series of factors into consideration--cost of manufacturing, target audience and pricing. Together, all of these specifics will determine how successful your item is after you put it on the market.

The first thing on your mind as an entrepreneur is likely how much revenue your new product will create. After all, you wouldn't want your efforts and money to go to waste. While you might be inclined to price your new item high at first when the demand is hot, this may reduce your chances of finding success. Here are some tips and guidelines on how to price your new products, as well as which factors to consider.
  • Know the difference between inexpensive and valuable goods

    The price tag you put on your new beading item will determine what your consumers think of your company and the product in the long run, according to MoreBusiness.com. For instance, if you price your new item too inexpensive, people might assume that they aren't getting a good value for their dollar. In the end, this may turn consumers away from your products. On the other hand, if you price your new item too high, you'll need to invest an ample amount of time and money into your product to make sure it doesn't disappoint. Consumers will want to know they're getting a top notch item, which also increases the margin for error on your part.
  • Make sure your price is easily understood

    One way to make sure you hit the mark with your new beading product and don't deter consumers from buying it is to provide transparency in your prices. MoreBusiness.com states that your price should be easily understood--customers should immediately know why they're paying that price. Whether you went to a lot of trouble to create the item or you spent months designing it, your consumers should be able to see the value in your price. If there is any confusion, they may hesitate to buy or pass on it altogether.
  • Listen to customer feedback

    Entrepreneur.com reports that one of the easiest ways to find the right price for a new item is to listen to your customers. While you could hire a marketing research firm to determine what your target audience deems "suitable" for prices on beading, you can just as easily find this information yourself--just listen when your consumers are talking. In the end, you'll have a better idea of what they consider to be reasonable or overpriced.
  • Examine the competition

    Another great way to make sure that you aren't way off the mark when it comes to pricing a new beading item is to see what your competitors are doing, according to Inc.com. Take a few minutes to browse other entrepreneurs' websites and look at the new products they are introducing--how are they marketing them to the public? What is the average price point for new goods? Are the prices transparent? Take notes on what your competitors are doing right and wrong, then use them to your advantage.
In the end, you'll have peace of mind knowing that your business is on the right track. Although it takes an ample amount of effort to design, develop and market a new item, the end results can be immensely beneficial. You'll not only be able to yield a profit, but you'll keep your company at the forefront of the industry.