PANTONE® 2018 Color of the Year: Ultra Violet
The Pantone color of the year "has come to mean so much more than 'what's trending,' ... it's truly a reflection of what's needed in our world today," said Laurie Pressman, Vice President of the Pantone Color Institute. For 2018, the world needed diversity.
Ultra violet is a dramatic shade of blue-based purple that is shrouded in complexity and ignites connotations galore. Such a purple may remind some of inspirational musicians Prince, David Bowie and Jimi Hendrix, all famous for their expressions of individuality. Others see ultra violet and immediately think of fantasy, mysticism or the supernatural. Still others are reminded of a "vast and limitless night sky" swirling with nebulae to explore when they view this invigorating hue.
Ultra violet is a provocative shade that invites each of us to give our own interpretation based on who we are and what we're seeking. "Nuanced and full of emotion, the depth of PANTONE 18-3838 Ultra Violet symbolizes experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets." The Pantone 2018 color of the year is the pinnacle of self-expression.
In the natural world, purple is a rarity, making purple hues such as ultra violet provocative. For centuries, purple has been a color powerfully associated with luxury and royalty. As technology advanced, purple began to become associated with energy and the cosmos, but the color never lost its connection to spirituality or supernatural mystique. Ultra violet unites all connotations of purple into an evocative shade that reminds us of magic yet science, of individuality yet our interconnectedness.
It is an optimistic interpretation by Leatrice Eiseman, executive director of the Pantone Color Institute, as to another reason ultra violet is the perfect shade for 2018. "It's also the most complex of all colors because it takes two shades that are seemingly diametrically opposed--blue and red--and brings them together to create something new." A most welcome idea of collaboration and opportunity in finding harmonious resolutions during tumultuous times.
Leatrice Eiseman sums up the color of the year for 2018, ultra violet, as being a color that personifies inventiveness and imagination, even regarding that which hasn't been discovered: "From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive ultra violet lights the way to what is yet to come."
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