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Business & Marketing
Trade Show Presentation
Trade shows can make it or break it for you as a wholesale artist. Make your next show your best show ever by following these simple tips!
Jewelry Design Inventory--Part of Your Business Plan
Keeping files with detailed images and material lists of your designs isn't fun—but keeping these records can save you time, money and heartache.
6 Steps to Turn Your Jewelry-Making Hobby Into a Business
Patti shares expert tips for turning your jewelry-making hobby into a business. Discover how to implement these 6 steps (including a bonus step) to transform your dreams into reality.
Fine, Bridge, Costume and Fashion
What's the difference between the various types of jewelry on the market? Find the answer in this article.
How to Promote Your Jewelry Business During the Holidays
There's no better time of year for selling jewelry than the holidays. Learn how to promote your jewelry-making business during the holidays and capitalize on the gift-giving season.
Partners in Business: The Benefits of Sharing Retail Space
There are many benefits to sharing a business space. Read on to learn more about how a working together can lead to a close partnership and stronger sales.
Jewelry-Making for a Cause: Ways to Give Back
Create meaningful jewelry to help support charities. Join the purposeful jewelry-making journey and make a difference, one bead at a time.
Slow Fashion: Quality Over Quantity
Hit the brakes with Slow Fashion. Explore some of the many environmental, economic and ethical benefits of this Earth-first fashion trend.
Bead-It-Forward Project
Ever wonder about using your love of beading for good? Get inspired by the Bead-It-Forward Project
Choosing Your Displays and Packaging
Branding your jewelry line impacts everything from your display presentation to the packaging your customers take home. Curious about how? Read on to find out!
Bulk Buys = A Better Bottom Line
Discover the bulk of benefits that comes from buying bigger pack sizes and improve your business' bottom line.
Using Crowdfunding and Subscription Sites to Sell Your Jewelry
These platforms provide unique opportunities for you to connect directly with your target audience, generate funding and establish a loyal customer base.
SEO Tips to Boost Traffic to Your Website
Explore how to improve your online visibility with these simple SEO tips.
How to Use PPC to Drive Traffic to Your Website
Explore how to market your jewelry-making business effectively using PPC ads.
How to Be an Online Seller
Dive into the world of online sales with expert advice from our marketing pros.
Closing the Sale: Keeping Buyers Interested in Your Booth or Website
Take a look at this Q and A article with craft sales consultant and author Donald Clark. He gives advice on keeping customers interested in your products--both online and in person.
Get the Most Out of Social Media
Find out how to use social media to boost your jewelry-making business in this article. Don't miss these must-read tips and helpful information.
How to Sell Your Handmade Jewelry on Instagram
Discover how to use Instagram to showcase, promote and grow your handmade jewelry business through engaging content and modern selling tools.
The Price is Right
Learn the art of pricing your products to make a profit. This article explains the importance of factoring in all the labor, material and overhead costs for each hand-crafted item.
DIY Branded Packaging: Create Your Own Branded Packaging
The right packaging for your jewelry can make a big impact that keeps people coming back. Find tips on branding and packaging for business success in this article.
Let's Talk Hobbies
Regularly immersing yourself in a hobby can be beneficial for overall health, both mind and body. Discover how to find your passion and pursue a hobby that brings you joy.
Budget Building 101
The most important factor in maintaining a small business is creating and sticking to a budget. Read on for a step-by-step explanation of how to create and maintain a budget.
Solve the Pricing Mystery
It's easy for handmade entrepreneurs to get caught up in a pricing quandary. Are my prices too high, too low, and how do I know if they're just right?
You supply the creativity, we supply everything else! ®