Business & Marketing

Selling handcrafted wares can be a daunting prospect. Here are 13 expert tips from professional sellers to help you achieve success in your business.

Kristal Wick leads you through her organizational anecdote to inspire a cleaner workspace, ready to receive more material and keep creativity on track.

Gift-giving can be stressful for all of us at times. This article gives you ten tips to help you in your gift-giving endeavors.

One of the strongest elements of jewelry sales is story. Learn how to incorporate story elements into your jewelry brand with this article.

Learn easy solutions to common display dilemmas when selling your jewelry.

Shows are for showing off. Set your products up for sales success to avoid being lost in the crowd with these tried-and-true practices.

Tired of your day job? It might be time to start exploring the idea of full-time self-employment through your home craft business. Consider these factors before making the leap.

Here's everything you need to know to make jewelry to sell, gift and wear. Discover the basic tools and supplies you'll need and find resources to get going.

Selling designs at a craft fair or trade show can be stressful. This article discusses the best ways to use booth space to draw customers in and encourage sales.

Being a business owner comes with many hats--designer, PR specialistic, accountant, artist but also marketer. Giving products an artful and seductive description is a powerful tool.

This article explores the intriguing concept of price-per-wear and demonstrates how it can inspire your customers to invest in more luxurious jewelry pieces.

Explore strategies for selling discontinued products, emphasize the importance of conscious decision-making and get tips such as slashing prices, conducting flash sales and more!

Holiday packaging is an essential but often overlooked part of the jewelry gift experience. Make sure your products look their best in customer-convenient gift wrap.

Thriving in any artistic endeavor can be challenging, and the complexity intensifies when the IRS scrutinizes your motivations. This article will guide you through.

This article delves into the nuances of achieving stunning photos of small, intricate subjects, such as jewelry, with minimal equipment.

Facebook is one of the largest players in the social marketing world, and on the internet as a whole. Read on to learn how to use this platform to the advantage of your business.

When you take off jewelry, what do you do with it? What should you do with it? Here are some of the ins and outs of jewelry storage that will help keep your favorite pieces looking their best.

It's never been easier to sell your jewelry online. Discover how to set up shop, compare costs and get expert business tips to find your best-selling fit among the top sites.

Being transparent by adhering to U.S. laws and regulations when selling precious metal jewelry informs customers and creates trust. This article emphasizes the significance of accurate hallmarks and quality marks to guarantee purity and fineness, and highlights the distinctions between terms like "plated," "finished," and "electroplated" according to legal standards.

This article guides aspiring jewelry business owners through the process of growing their venture, from crafting a mission statement and business plan to marketing strategies, sales venues, customer service and more.

Though a bit confusing at first, jewelry-making jargon helps customers and artists communicate effectively. Take a look at this brief guide to some common phrases and descriptions.

Get ready for your first craft show with a detailed checklist from start to finish. Go from novice to expert quickly!

According to the psychology of color, people are emotionally affected by different colors and combinations. Learn how to use color theory to boost your jewelry marketing efforts.

Sometimes your studios can just get a little too crazy without a little organization. That's why this article is here to help you find several different ways to organize your hobby run amok.