Say it with Chain
Every design has a story. Learn how to share who you are and why you make jewelry so people can build a relationship with you and your work.
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Turquoise: Then and Now
What do the ancient Egyptians, Native Americans, 1970's celebrities and people today all have in common? A love of turquoise! Explore this gemstone's popularity throughout history.
Marketing with Displays: Color Theory
According to the psychology of color, people are emotionally affected by different colors and combinations. Learn how to use color theory to boost your jewelry marketing efforts.
Ask the Experts Organizing Q&A
Q: I need tips, please, on how to organize a large inventory of beads and findings. Not the physical components—trays, bags, etc.—but the logical organization.
Do the experts find it most useful to organize by color? By size? By material? By shape? Which are the main categories, and how are items sorted within the main categories?
For example, beads might be organized first by main color (pink, yellow, black), then by big category of material (gemstone, glass), then specific material (calcite, mookaite, crystal, crackle glass, lampwork). Then within material by size or shape.
What logical organization works best for you to help you find what you need quickly? Do different people organize different ways? How do you organize strands that have mixed colors or materials?
Jasper, Dalmatian
Dalmatian jasper, better known as Dalmatian stone, is an opaque, white spotted gemstone with brown and black that will make people turn around and look back at jewelry featuring it.
Apatite
Apatite was named from the Greek word apate, meaning "to deceive" because people were confusing it with more expensive gemstones. But it's not the gemstone's fault!
You supply the creativity, we supply everything else! ®