Business & Marketing

Selling handcrafted wares can be a daunting prospect. Here are 13 expert tips from professional sellers to help you achieve success in your business.

Kristal Wick leads you through her organizational anecdote to inspire a cleaner workspace, ready to receive more material and keep creativity on track.

Gift-giving can be stressful for all of us at times. This article gives you ten tips to help you in your gift-giving endeavors.

One of the strongest elements of jewelry sales is story. Learn how to incorporate story elements into your jewelry brand with this article.

Learn easy solutions to common display dilemmas when selling your jewelry.

Shows are for showing off. Set your products up for sales success to avoid being lost in the crowd with these tried-and-true practices.

Tired of your day job? It might be time to start exploring the idea of full-time self-employment through your home craft business. Consider these factors before making the leap.

Here's everything you need to know to make jewelry to sell, gift and wear. Discover the basic tools and supplies you'll need and find resources to get going.

Selling designs at a craft fair or trade show can be stressful. This article discusses the best ways to use booth space to draw customers in and encourage sales.

Being a business owner comes with many hats--designer, PR specialistic, accountant, artist but also marketer. Giving products an artful and seductive description is a powerful tool.

This article explores the intriguing concept of price-per-wear and demonstrates how it can inspire your customers to invest in more luxurious jewelry pieces.

Explore strategies for selling discontinued products, emphasize the importance of conscious decision-making and get tips such as slashing prices, conducting flash sales and more!

Holiday packaging is an essential but often overlooked part of the jewelry gift experience. Make sure your products look their best in customer-convenient gift wrap.

Thriving in any artistic endeavor can be challenging, and the complexity intensifies when the IRS scrutinizes your motivations. This article will guide you through.

This article delves into the nuances of achieving stunning photos of small, intricate subjects, such as jewelry, with minimal equipment.

Facebook is one of the largest players in the social marketing world, and on the internet as a whole. Read on to learn how to use this platform to the advantage of your business.

When you take off jewelry, what do you do with it? What should you do with it? Here are some of the ins and outs of jewelry storage that will help keep your favorite pieces looking their best.

It's never been easier to sell your jewelry online. Discover how to set up shop, compare costs and get expert business tips to find your best-selling fit among the top sites.

Being transparent by adhering to U.S. laws and regulations when selling precious metal jewelry informs customers and creates trust. This article emphasizes the significance of accurate hallmarks and quality marks to guarantee purity and fineness, and highlights the distinctions between terms like "plated," "finished," and "electroplated" according to legal standards.

This article guides aspiring jewelry business owners through the process of growing their venture, from crafting a mission statement and business plan to marketing strategies, sales venues, customer service and more.

Though a bit confusing at first, jewelry-making jargon helps customers and artists communicate effectively. Take a look at this brief guide to some common phrases and descriptions.

Get ready for your first craft show with a detailed checklist from start to finish. Go from novice to expert quickly!

According to the psychology of color, people are emotionally affected by different colors and combinations. Learn how to use color theory to boost your jewelry marketing efforts.

Sometimes your studios can just get a little too crazy without a little organization. That's why this article is here to help you find several different ways to organize your hobby run amok.

Promo beads can make your wallet and your customers happy. Read on to discover how these gemstone beads can enhance your jewelry designs as well.

Rules, schmules! This fun and informative article takes five outdated jewelry and fashion guidelines and turns them on their heads.

Figuring out a pricing structure is difficult, but vital to your business. This article provides the information you need to ensure you’re not selling yourself short.

Giving back to the community, jewelry making and Christmas decorating--this article tells the process of creating a tree to auction for charity at an event called Winterfest.

Is organizing your jewelry-making supplies a puzzle? Kristal Wick shares her experience in this article and touches on three methods of sorting your stash.

Organic materials come from living things. Knowing their origins and cultivation techniques will allow you to confidently assure your customers that you've considered every detail of your design.

A craft fair or craft show is a great venue to display your talents, meet customers and make money! Craft fairs are temporary settings to test the waters where you can reach your target audience. It's certainly less of a commitment than acquiring a permanent retail space and then deciding that venue isn't for you. Shows, fairs and bazaars are a wonderful place to interact with customers and other artists.

Make it easy for a shopper to say ''Yes!'' to your jewelry. Find out how to boost your jewelry sales using the psychological phenomenon of the "Lipstick Effect."

Put your best bead forward and easily share your work with a jewelry makers portfolio. Learn tips and tricks to creating your own in this helpful article.

Q: Hello! I have a question about how to market my fine silver pendants: With the rising cost of precious metals I often find it difficult to sell my pendants for the price I want if I consider the chains that go with them. I really want to sell my pendants "as is" without a chain to keep costs down, but I feel if I do that it hinders sales since people want to wear the pieces right away or they don't have a chain of their own. Should I just charge more and supply a chain? Or should I keep my prices affordable and skip the chain? I was thinking about using a cord or something since it would be cheaper, but I'm afraid it won't mesh well with the more formal look of my pieces. Help?

Q: I don't have a question about jewelry-making but I was wondering if you could tell me how to go about getting a wholesale license? I have no idea how to go about this and I have had no luck searching the internet.

Q: I was wondering if people buy your pendants and supplies and sell them as their own? That wouldn't really be their own design, but they'd still be selling it. Is that still okay?

Q: Pricing: I have read and followed your suggestions on pricing, but am still unsure if I am fair, too low, or too high. I have seen some very nice work on an artist's website and found similar work priced quite low, considering the high end beads and components used. Back to square 1—how else can I determine if I am fair? Thanks for your help.

Q: I'm trying to learn Kumihimo, but I'm not sure what kind of thread I should use. Do you have any suggestions for me?

Q: I have been selling hand-made jewelry for about 12 years at shows and festivals. I am looking to get some new display items. I was wondering given the fact that half of my shows are outside and in the mountains, if the leatherette displays hold up better than the velvet ones? Going hand in hand what would be the best color to display brass or other mixed metal jewelry on, White or Black? I mainly have black velvet ones and they seem to collect dust and dead plant bits, which show up like there is no tomorrow when I am doing an inside show. Thoughts?

Q: When preparing for the holidays, how far out should I be presenting holiday designs? Thanks for your help.

Pop clasps feature glue-in ends for attaching jewelry cording. See how to add cord with these illustrated instructions.

Learn the secrets to successful jewelry photography using your phone with Chris, one of our professional photographers. In this five-part series, he shares expert tips on shooting metal, making facets stand out, placing light, choosing backgrounds and displays, and the importance of a fill card.

We all start our jewelry journey somewhere, but with so many resources it's difficult to know where to begin. Sit with Fire Mountain Gems jewelry-maker Rose as she walks you through 6 simple lists, outlining everything you need to get your new hobby (soon to be obsession) up and running.;

Learn how to sell your jewelry with the right displays whether you are preparing for online sales or craft fairs.

Patti shares five common jewelry making mistakes including crimping incorrectly, not keeping enough wiggle room at the ends of stringing projects and more. Learn how to avoid these issues when making jewelry.